adidas UK - Thank You Key Workers

Collaborating with Rugby Union superstar and adidas athlete Maro Itoje, we worked with a local artist from Camden to create a boot tribute to key workers celebrating that the return of rugby was largely down to their efforts to keep us all safe. Maro published a Tweet calling for key workers to be nominated to feature on the boot. 15 names were selected to represent the 15 players in a rugby team. These names were then sprayed onto the boot accompanied with 'Thank You' written in multiple languages to celebrate the multi-cultural nature of our country.