Adidas Virtual Footwear Wall - A multi-channel retail revolution

  • Jeremy Hofmeister Mac Lynn
  • Liz Sivell (Carey)
The Virtual Footwear Wall is a revolutionary multi-channel retail experience that connects physical and digital, seamlessly.
Built on our Connected Retail Platform™, it puts every product in one place, with thousands of super-detailed 3D HD shoes to browse and buy. It also features real-time targeted content, managed from a central command centre. After outperforming launch targets by over 300% it’s rolling out globally: driving sales, lifting conversion rates and encouraging shoppers to trade up.