Adidas Originals launches PROPHERE, a sneaker presented as provocative and uncompromising. To match the inner soul of this product, Adidas Originals asks for a bold content, developed on the true Milan street scene.
C41 designs, writes and produces “Waiting for the weekend”, an advertorial with a consistent narrative touch.
THE STORY REVOLVES AROUND THE TRUE LIVES OF FEW YOUNGSTERS, CROSSING ONE ANOTHER. PROPHERE IS THEREFORE INSERTED IN THIS VISUAL ENVIRONMENT NOT ONLY AS A PRODUCT BUT AS THE PHYSICAL REPRESENTATION OF THE NARRATION’S CORE: BEING AUTHENTIC, WITHOUT ANY COMPROMISE.
Along with the short film, C41 designs and shoots a series of pictures presented as an editorial on C41 Magazine.
C41, creative production company
Leone, director
Companies
Adidas Group
- Fashion and Textiles