ADIDAS X GUAP: CHAMPIONING THE REVOLUTIONARY- PRITT

  • Mathushaa Sagthidas
  • Jai Toor
  • Farihah Chowdhury

@adidaslondon x @guapmag Original Creator Network 2023 Exhibition at @omakagallery @bowarts !! CHAMPIONING THE REVOLUTIONARY by Mathushaa Sagthidas and Jai Toor. https://www.instagram.com/reel/C1KBDoOtOJV/ Meet Pritt, the Eelam Tamil sensation making waves in the music scene. Pritt is not just an artist; she’s a force to be reckoned with. Hailing from South London, her musical style is a unique blend of East meets West, reflecting the two worlds she’s grown up in. But that’s not all—every Sunday from 7-9pm, you can catch her on BBC Asian Network, where she curates playlists supporting Tamil, South Indian, and Sri Lankan music. Pritt uses her femininity to challenge stereotypes in urban music, blending honest, relatable lyrics with Carnatic melisma in an unorthodox approach. Beyond her music, she’s the founder of A Collective Soul—a platform, community, and event space that celebrates underrepresented creatives in various fields. Pritt has worked with the likes of Dishoom, Reading and Leeds Festival, BBC Music: Introducing, Great Escape, DialledIn, Mirchi, MESA Magazine, and Tamil Guardian. With performances spanning the globe, PRITT is not just making music; she’s creating a movement. Get ready to be captivated by her unique sound and empowered by her artistic vision! CREDITS Production @mathuxphotos @jaistoor Creative Direction @mathuxphotos @jaistoor Photographers @mathuxphotos @jaistoor Videographer and editor @farihah_view Styling @mathuxphotos and talent Talent @urgirlpritt  Words @jaistoor #createdwithadidas #guapmag #guapxadidas #adidaslondon #creativenetwork2023 #photography #photoshoot #exhibition #showcase #photographer

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Pritt uses her femininity to challenge stereotypes in urban music, blending honest, relatable lyrics with Carnatic melisma in an unorthodox approach. Beyond her music, she’s the founder of A Collective Soul—a platform, community, and event space that celebrates underrepresented creatives in various fields. Pritt has worked with the likes of Dishoom, Reading and Leeds Festival, BBC Music: Introducing, Great Escape, DialledIn, Mirchi, MESA Magazine, and Tamil Guardian. With performances spanning the globe, PRITT is not just making music; she’s creating a movement. Get ready to be captivated by her unique sound and empowered by her artistic vision! 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