adidas x Ji Won Choi

  • Lauren Mustoe
  • Nicole Rixon

I've photographed at London Fashion Week for many years now and to be asked to shoot for adidas' own presentation was really special and exciting for me. Right up my street! Even better that it was for the amazing collection by Ji Won Choi. The collection is so colourful and fun so I wanted that to come across in my edit. I had lots of creative ideas for this so I decided to structure the content with an interview from Ji Won herself which intertwined throughout the story with subtitles at the bottom. The rest of the story consisted of the presentation and the event around it. The content went up on adidas London's Instagram account and remains on their story highlights, along with Ji Won reposting it on her own social channel. Nicole Rixon was the videographer that captured content whilst I was shooting stills and filming on a jittery cam corder.