adidas x Karlie Kloss

  • Lauren Mustoe
  • Charlie Pryor

Wow just wow. To be asked to photograph Karlie Kloss was just insane. What a fun project this was. adidas were holding a fitness event at their studios in Brick Lane, to bring together fitness fanatics and Karlie Kloss in the same room, to advertise their new range with Stella McCartney. My aim was to photograph and create social content of the range featuring Karlie herself. I was asked to create an Instagram story, three main feed posts, three click here posts and then a post for Karlie to put on her social media. Also in the brief was to create content for 20 fitness ambassadors to post on their feed. It was decided we were going to create holograms of them working out so they could all post at the same time for an adidas hologram takeover on Instagram. I was told I was only going to have an hour with Karlie to get all the content we needed but due to certain time aspects it turned out to only be 30 minutes to photograph and video her. Whilst photographing her I had two videographers, Charlie Pryor and Joe Crouch filming beside me. They then went a filmed the fitness event happening whilst I edited the content. The turn around time for this was extremely tight, we had to get all content approved by Karlie's team before she got on a plane at 9pm back to the US. We then edited throughout the night to get the content uploaded by 9 am the next morning.

Project Tags


  • Adidas Group logo

    Adidas Group

    • Fashion and Textiles
  • A

    Adidas by Stella McCartney