adidas x Nite Jogger Release Event

  • Lauren Mustoe
  • Charlie Pryor

I was contacted by adidas to create social content for the launch event of the adidas Nite Jogger. The event was held in Peckham, in an old warehouse, which was converted into a Nite Jogger petrol station with its own convenience store. To get into the event you had to go to a 'cash machine' to get your tickets out. Inside the warehouse were creator stations where people attending the event could get personalised T-Shirts made, get a scan of the Nite Jogger itself from Alex Powis, eat chicken from the famous Morley's of South London and then listen to Ambush and Tiffany Calver play a set each. The event was shot and edited the same night, with the help of Charlie Pryor as a second shooter, so the social viewers could have a real time experience and feel like they were at the event themselves. There was a lot going on in the event and I knew I needed to put this across with a choppy edit.