8 million tons of plastic ends up in the ocean every year. adidas believes that, through sports, we have the power to change lives and also the world. The sports brand puts those words into action again this year with the FW18 UltraBOOST Parley. The shoe’s upper knit is made of textile made from recycled plastic. Each pair prevents approximately 11 plastic bottles from entering the oceans. To help support the launch of the UltraBOOST Parley we developed various creative assets to compliment the roll-out to six key cities.