UX-focused project to design the Adidas x Rita Ora AW14 digital lookbook. A combination of slick campaign imagery, specially commissioned illustrations and shoppable hotspots helped to drive a seamless shopping experience within the established Adidas e-commerce platform.
Team Credits
Hannah Tomlinson
- Integrated Designer and Art Director
Jessy Gill
- Creative Strategist
- ThatGirlJessyGill, Design studio, Wednesday, The Neighbourhood
Project Tags
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