adidas ZX Campaign - Creative & Art Direction

For the launch of the new adidas ZX 2k Boost we were asked to put together a campaign that speaks the oddly satisfying. My role was to work on the initial concept and creative for the pitch. I then continued to work alongside James Ruth on the creative and art direction for the campaign, through The Midnight Club. I also directed the stills photoshoot on set, which was photographed by Mabdulle from Take More Photos. I then continued to work on the post production of the imagery by art directing and putting the stills together with James Ruth, Rory Knibbs and Tom Noon. The campaign was launched online and in store.