About me

A consultant creative director — mainly consulting for global brands and artists in the music, fashion and sports industry. Prior to consulting, I ran a boutique creative studio called BeyondExact specialising in art direction for the music and fashion industry, after being head of design for Adidas for London 2012. My most notable work was the art-direction of the David Bowie tribute by Lady Gaga at the Grammy's 2016.

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Projects

• 51

  Intel 30 second Advert— Lady GagaArt-Direction of a 30 second Intel spot for the Grammy's 2016, featuring Lady Gaga.
• 19

  Y-3 & Real Madrid FCCreative direction on behalf of The Midnight Club — for Real Madrid & Y-3. Film and stills global launch
• 8

  Adidas ZXA series of film I directed for Adidas ZX.
• 4

  BALLON DO'R - ADIDASCelebrating Karim Benzema's, Ballon D'Or win.
• 22

  Lady Gaga's — Grammy 2016 — David Bowie TributeArt -Direction of the Grammy Performance for David Bowie Tribute.
• 7

  THEN & NOW — adidas originals x Arsenal FCArt direction for the adidas originals collaboration with Arsenal FC. On behalf of The Midnight Club.

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Projects credited in

• 6

  Adidas x ArsenalI filmed 16mm plate shots for the adidas x Arsenal bruised banana kit launch. Final out put of the bruised banana campaign was also graded by me. Dev and Scan by Cinelab Creative by The Midnight Club Shot on Aaton XTR and Bolex H16
• 10

  adidas LDN 425 Store Launch CampaignPhotographed and worked alongside James Ruth on the creative direction for the adidas LDN 425 store launch campaign. The campaign was up around London and from one side of Oxford street to the other, advertising the brand new LDN store on Oxford Street. Was on the underground, bus stops and buses. With The Midnight Club.
• 5

  adidas ZX Campaign - Creative & Art DirectionFor the launch of the new adidas ZX 2k Boost we were asked to put together a campaign that speaks the oddly satisfying. My role was to work on the initial concept and creative for the pitch. I then continued to work alongside James Ruth on the creative and art direction for the campaign, through The Midnight Club. I also directed the stills photoshoot on set, which was photographed by Mabdulle from Take More Photos. I then continued to work on the post production of the imagery by art directing
• 7

  Adidas StellasportAdidas & Stellasport did a collaboration on a new clothing range targeted at ‘generation z’. ClubHouse studios were responsible for all their social media and launching the range of female sportswear. My involvement was to animate the Social media posts as well as a countdown teaser video which was displayed on a digital screen which filled Topshops window on Oxford Circus.
• 7

  Adidas Stellasport CampaignBelow-the-line campaign for Adidas' 2015 collaboration with Stella McCartney, which brought the release of high end sports garments. My role included camera operation, alongside the execution of the above-the-line campaign.
• 20

  Adidas X Stella Sport

Work history

Executive Creative DirectorWarner Music Group
Feb 2023London, United KingdomFreelance
Creative Director for Aida Garifullina — One of the most famous soprano's in the world.
Creative DirectorThe Midnight Club
May 2019 - Jan 2023London, United KingdomFreelance
Consultant creative director for The Midnight Club, working on Adidas, Real Madrid, ZX, Lego, Arsenal FC etc et al.

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Skills

• Creative Direction
• Print Campaigns
• Art Direction
• Graphic Design
• Print Advertising

Education

BA Graphic DesignCamberwell College of Arts (UAL)
Jun 2005London, United Kingdom

Awards

Cannes Lion for Art DirectionCannes Lions International Festival of Creativity
Winner for art-direction on behalf of PrettyBird for Intel advert with Lady Gaga