Adobe MAX: A Type Safari through East London with Sarah Hyndman

Type Tasting's Sarah Hyndman took Adobe MAX participants on a Type Safari through East London. An incredible 5,321 people watched the talk 'live' and gave Sarah a brilliant speaker score of 4.9 / 5. You can now watch this on-demand. “This was an excellent presentation! Well done” @uppercasemag “Loved this talk! Thank you for the kind of immersive experience.” @elizabeth.a.simons “Yours was my favorite session yet! Thank you so much ❤️” @angelopedesign “I just finished your talk and I sooo happy!!! Thank you so much love from Argentina” @littledelvin “Loved your session so much! ❤️” @sarah_stimpson “This was such an awesome session!! I’m such a nerd about this kind of thing and I am lucky to live in a very old city in the US. I want to walk around and take photos of every sign from old Milwaukee breweries and sewing factories ✨” @elmarstudio “Really enjoyed the presentation. I couldn't help but smile as you shared your discoveries and enthusiasm. The photos of your setup at last year's conference looked amazing.” @jared.simms “I truly enjoy your Dalston Type Safari for #AdobeMax. I used to photograph signage and interesting typography during my travel, but never really do deep research on its history. This inspires me to dig up those photos and having a virtual adventure. What a lovely concept and it feels like I’m walking there with you along the streets! ✨” @zeecret Do you judge a shop by its sign or a pub by its lettering? You can tell a lot about a neighborhood through its typography. Join Type Tasting founder Sarah Hyndman as she reveals how letterforms create a unique typographic DNA that tells the story of an area. From hidden Victorian lettering to how letterforms change with shifting cultural attitudes, Sarah will share highlights from her past walking tours. Find out how the signs over the doors of businesses tell significant stories about design history over the last 150 years. In this fun and exciting session, you’ll discover: • What you can learn about design history by looking at the different signs in a city • How typography is vibrant, exciting, and all around us — not preserved in an academic book • That the signs over shops and bars can show how cultural attitudes have changed and what trends are popular today Audience: Art/Creative Director, Graphic Designer, Motion Graphics/Visual Effects Artist, Print Designer, Web Designer, Illustrator