Adrenaline Battle

As Ukraine has the largest HIV/AIDS epidemic in Europe, UNICEF wanted to inform adolescents about HIV and motivate to test for it. Instead of lecturing or frightening teens, we made HIV testing a part of the world of daring experience. We created a digital-based game – Adrenaline Battle. It motivated teens to test for HIV and spread the word about it in social media. Celebrity-ambassadors led and accomplished tasks along with teens. 7,637 participants 44% more adolescents tested for HIV 2,057,000+ social media reach with UGC 3,800,000+ earned traditional media reach After the game the website ubrave.com was transferred to the Youth Friendly Clinics network.