Competitive B2B Brief through LCC MAd - Winning pitch - presented again at Advertising Week Europe
Just in daily life, the most intimate conversations we have are often over food.
We created The Plate Debates
11 hot Brexit topics, will be discussed across 11 European cities.
In each city, 2/3 talents from the industry will be invited to discuss and debate.
The discussion will be made around fusion cooking, a speciality mixed with a British hint to represent the cultural melting pot that is Europe. Debates would be monitored by Jamie Oliver, an established AWE partner and a British icon.
March 2018
Giving away menu leaflets to raise curiosity and awareness towards The Plate Debates content.
Showcasing the different topics that will be discussed during the year in different cities
Advertising the final March 2019 Plate Debates event
From April 2018 to February 2019
1 video released per month
Topic released 1 week before in order to encourage people to get involved by asking questions
Videos would be available on Advertising Week Youtube Channel and advertise through AWE LinkedIn and Twitter advertised through AWE LinkedIn and Twitter
March 2019
One big final feast to be organised during AWE, bringing back all the speakers for a conclusion over the discussed topics. The audience would be able to attend.
We would sell over The Plate Debates Cookbook, showcasing all the recipes made throughout the year and the debates highlights.