About me
Hello!
I'm a French junior strategist, travel/yoga/photography enthusiast and friend of the Earth! Graduated from the University of the Arts London, I'm currently seeking an opportunity as a strategist.
Feel free to contact me!
Cheers,
J
Projects
- Advertising Week Europe - The Plate Debates ProjectCompetitive B2B Brief through LCC MAd - Winning pitch - presented again at Advertising Week Europe Just in daily life, the most intimate conversations we have are often over food. We created The Plate Debates 11 hot Brexit topics, will be discussed across 11 European cities. In each city, 2/3 talents from the industry will be invited to discuss and debate. The discussion will be made around fusion cooking, a speciality mixed with a British hint to represent the cultural melting pot that is Europe. Debates would be monitored by Jamie Oliver, an established AWE partner and a British icon.
- CALM AdsCompetition brief through LCC MAd - winning pitch. Target: Young boys, aged from 8 to 12 years old. Message: It's strong to open up. Objective: CALM is aiming at reducing the number of men over 40 going through depression and suicidal thought by targeting them from a young age. More about CALM: https://www.thecalmzone.net
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Work history
B
B
Junior strategistBrand Station
- Paris, FranceInternship
• Research: market analysis, benchmarks, trends and tar- gets analysis, insights research
• Strategy: conceptions of studies, strategic recomman- dations, creative briefs
• Creation and presentation of a conference on the fu- ture of «Crafted Brands»
• Daily collaboration with internal teams (creatives, com- merciales and production)
O
O
Assistant Account ExecutiveOgilvy & Mather
- Paris, FranceInternship
Consolidated Advertising - IBM France - B2B & Digital Work on IA, and new IBM brand platform : Cognitive Business
Client brief analysis, creative brief draft, concept development, art buying, production monitoring, delivery with media team, daily follow-up with the client, resources coordination for creation and production.
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Skills
- Ad Strategy
- Brand Creative Strategy
- 35mm Film Photography
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Advertising Content
- Art Direction
- French
- Creative Writing
- Strategy Consulting
- Brand Strategy
- Cultural Trends
- Trend Forecasting
- Communication Strategy
Education
(MA) AdvertisingUniversity of The Arts London (UAL)
- London, United Kingdom
Mention: Distinction
I
I
MA Advertising ISCOM
- Paris, France
MA Advertising, specialised in strategic planning.
Thesis: AI and the shift of advertising consumption