For Advertising Management and Brand Delivery module during my MA in Marketing Communications, me and my team worked on the brand Bodyform. After an intense market research and anaysis of past communications, we developed, managed and pitched advert. We realized that competitors and past adverts would always concentrate on clichès (such as the extreme sports, happy ladies in white trousers and blue liquid) so we decided to hold on to this concept and produced a creative concept that would relate to the everyday woman by eliminating the extreme elements that are used in the typical campaigns for feminine products. The solution was to show and depict a woman using a product which is practical and clever, that will fit their lifestyle and needs, instead of extreme parachuting women on their periods.