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Do you really want to delete project Integrated Marketing Communication Campaign Planning Project - Report on Disney Store?
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An incredibly proactive and passionate fresh bilingual graduate with exceptional English/Italian communication and presentation skills, willing to work hard to become an outstanding Advertising Account Executive. After achieving a BA in Italy and a Master in the UK, the time to shine and to demonstrate her potential has come, feeling completely ready to kick off in the world of advertising. Passion, hard work, creativity and organization are priorities and best skills developed through an intense academic career.
While actively looking for a job in the creative and advertising industry, I also have the chance to work on myself and enjoy what I am most passionate of in life.
• Assisted Business Development manager and collaborated with web designer to develop a new website for the company. • Managed and presented workshop to develop content of the new website and share ideas with the company’s most important managers. • Briefed CEO on website developments. • Marketing research to understand the approach of other charities’ websites. • Wrote many important documents to summarize information on website pages users and goals to send and discuss with web designer.
• Developed brand logo. • Briefed and co-operated with expert graphic designer. • Secondary marketing research and use of marketing tools • Roles included competitive field research, analysis and briefs to CEO and team.
The MA in Marketing Communications at Westminster Business School covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. The modules covered the main marketing communication techniques in the areas of Buyer Behavior, Marketing and Brand strategy, Marketing and Media Research, Advertising management and Brand Delivery, Promotional Marketing and Event Marketing, Public Relations and Direct and Digital Marketing. Each module gave me the chance to apply the knowledge on real brands via group projects and presentations.These required both strategic thinking and the development of extremely creative solutions. The final IMC project will proof my skills in strategic decisions, creativity and adeguate choice of communication tools for The Disney Store.
The 3 year BA in Public and Corporate Communications included 32 oral exams in different and broad communication sectors such as Market Driven Management, Strategic Advertising, Research, Semiotics, Lunguistics, Forensic Science, Sociology, Psychology, Theories and Techniques of the Communication and of the New Media, Statistic analysis, Economics. The title of my final thesis was "Marketing and Disability, Communication strategies in Italy and abroad" which I have publicly presented in march 2014.
After attending the school since early age, in the last 2 years I studied to achieve the International Baccalaureate Diploma for the following subjects: English B - Higher level Spanish B - Higher level Italian A1 - Higher level Economics - Standard level Biology - Standard level Maths Studies