For the Direct Marketing and Social Media in the Digital Age module for the MA in Marketing Communications, me and my team developed a campaign for the brand MAC Toledo.
The project includes market research and the development of an appealing direct and digital campaign that would attract customers to the Mac Toledo collection.
The decision of the tools and calls to action have been tailored and chosen based on the target profile. The result has been a combination of online and offline promotions that would sell all the exclusive pieces of the Toledo collection with a Roi for MAC of 3.85.