As part of the final grade for the MA in Marketing Communications, the students are divided in teams for a competition which proves the creative, practical and communication abilities of the candidates.
During a 3 days residential at Cambridge University College the teams are given a client brief used to develop a professional pitch in which the findings of the situation analysis and marketing communication strategies are identified and presented.
My team (The Amazons) managed the second place with a beautifully presented and perfectly planned creative campaign for the new Dove Advance Hair Series.
My active role in this team has been partly in the develop of the creative concept and part on the project management. Moreover, I pitched the opening of the project , part of its creative concept and the end. I was asked to open and close for my communication and presentation skills.
Dove was asking for a campaign that would advertise their advance hair line made of three different products for three different hair kinds. The creative concept played on the idea that your hair is like a crown and, as every crown has different gems, also each person has a different hair kind to take care of. The hashtag #TreasureYourCrown integrates all the campaign across several online and offline comminication media.