Aegean Airlines - Arrive Ready campaign
Already well known in Greece, Aegean were looking to expand their visibility in the UK market. They wanted a flexible message that could be used across all of their advertising material. In essence, they wanted the campaign to capture the appeal of Greek holidays and emphasise the high-quality onboard service available on all Aegean flights.
The rationale behind the 'Arrive Ready' message is that flying with Aegean is a relaxing experience, allowing you to arrive stress-free and ready for all the fun Greece has to offer. The message was easily applied to many different propositions, whether it was the high-quality food and drink available on board or the fantastic locations that await in Greece.