Luke Shelbourn
Available

Luke Shelbourn

CopywriterManchester, United Kingdom
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Luke Shelbourn
Available

Luke Shelbourn

CopywriterManchester, United Kingdom
About me
I'm Luke, a Manchester-based freelance copywriter. The copywriter bit means I write words that get your message across, let your brand shine and make complex ideas easy to digest. The Manchester bit means I'm accustomed to a bit of rain and partial to the odd Eccles cake. I've got experience in everything from branding projects to writing instructional manuals. Having recently spent a lot of time writing copy in the financial sector, I'm at ease working with technical, content-dense briefs. When I write, I don't write from the hip. Before I fire up the word processor and take aim, I spend time getting to grips with you and your needs. That means submerging myself in your brand and getting into the mindset of your target audience. That way you get carefully crafted copy that's bang on target. Although I'm primarily based in Manchester, I'm available for work all over the country.
Projects
  • Barclays Bank - Online FAQ
    Barclays Bank - Online FAQFor three years, I had the pleasure of working with the Colleague Content Team over at Barclays UK. They were renovating their colleague content platform before migrating it over to a new content management system. I provided copy for thousands of pages, ensuring that all content was clear, precise, and in line with Barclays UK brand guidelines. As well as improving the efficiency of the language, I was tasked with mapping and structuring the information so it was ready for the new Adobe conten
  • Caspian Clothing
    Caspian ClothingCaspian are a small clothing brand with an adventurous edge. They were looking for a tone of voice that communicated their love for the outdoors and their thirst for taking the road less travelled. I started with a simple proposition - Life is an adventure. Once I settled on this, I went about crafting web copy that embraced outdoor pursuits and hinted at an irreverent, slightly anarchic edge. I threaded this theme through their online marketing collateral, from product descriptions right thr
  • Aegean Airlines - Arrive Ready campaign
    Aegean Airlines - Arrive Ready campaignAlready well known in Greece, Aegean were looking to expand their visibility in the UK market. They wanted a flexible message that could be used across all of their advertising material. In essence, they wanted the campaign to capture the appeal of Greek holidays and emphasise the high-quality onboard service available on all Aegean flights. The rationale behind the 'Arrive Ready' message is that flying with Aegean is a relaxing experience, allowing you to arrive stress-free and ready for all t
Work history
    S
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    Freelance CopywriterSelf Employed
    Manchester, United KingdomFreelance
    I deliver high-quality copy that hits the brief, resonates with the target audience and drives sales.
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    B
    CopywriterBarclays Bank
     - Knutsford, United KingdomFreelance
    For three years, I had the pleasure of working with the Colleague Content Team over at Barclays UK. They were renovating their colleague content platform before migrating it over to a new CMS. I delivered copy for thousands of pages, ensuring that all content was clear, precise, and in line with Barclays UK brand guidelines. As well as improving the efficiency of the language, I was tasked with mapping and structuring the information so it was ready for the new Adobe content platform. This involved a templating process that structured the information so it was suitable for delivery across many different channels (i.e. via Telephony, Branch and customer channels).
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Skills
  • Copywriting
  • Technical Writing
  • Branding
  • Web Copywriting
  • Web Content
  • Email Copy
  • Brochure Copy
  • Marketing Collateral
Education
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    MRes PhilosophyUniversity of Manchester
     - Manchester, United Kingdom
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    BA(Hons) PhilosophyUniversity of Manchester
     - Manchester, United Kingdom