Aeroplastics is an art gallery based in Brussels, Belgium. They position themselves as audacious and unconventional, offering large shows in and out of the gallery system, exhibiting only marginal artists who don’t follow the trends. Inspired by the concept of “outside the box” and their aim to communicate a dynamic and adventurous spirit, a flexible identity system was created where the brand composes a typographic exterior framebox for all the artistic activity that happens inside it.