Afterpay Digi_Couture

  • Tim Baggott

Making haute couture accessible and inclusive with a world first digital fashion experience. Amplify brought Afterpay’s inclusive and accessible “Future of Fashion” vision to Australian Fashion Week by giving every attendee the opportunity to be dressed and photographed in an original piece of couture, tailored to fit them perfectly. Co-designed by iconic Australian fashion designer Toni Maticevski and leading digital fashion house, The Fabricant, the Animator Overcoat was revealed on the cover of Stellar Magazine, modelled by Jessica Gomes. Then, throughout Fashion Week, the Digi_Couture activation enabled 511 attendees to pose for a personal photoshoot and receive a shareable image of themselves digitally dressed in the Animator Overcoat. Amplify also conceived and produced AAFW’s VIP lounge, The Quarter by Afterpay, the brand’s corporate box and closing show afterparty for 300+ guests.