Age Loud !

Campaign work from Amnesty International UK to advocate for the protection of Older Persons' human rights. The team developed the campaign name, a brand book, narrative strategies, a toolkit and a launch film, with the objective of driving adoption in 64 territories. Client : Amnesty International UK Agency: distillery London CEO : Steve Wheen MD: Beki Gard Creative Director : Adam Kirby Strategy : Lucy Rennie Director : Max Sobol Producers : Rebecca Groves, Deborah Znaty Assistant producer : Elena Escalante Motion Graphics : Karl Blankley (lead), Geoff Li VO artist: Amira Ghazalla Grade : James Gilmore Audio mix : Robin Clarke