- Fit Like? - Doric Dialect ScreenprintsUnintelligible to outsiders but romantic and poetic to the inhabitants of Aberdeenshire - Doric is the local Scots dialects sadly on the wane. Through my screen print practice I wanted to do something to celebrate and popularise it’s most evocative phrases. For my most successful runs (Foos yer Doos, Loons & Quines), I drew the screen negatives by hand. The very process of creation and replication breathing life into this dying language. The angular orange, red and black design sought to hide t
- Here Comes the Thunder - Iceland World Cup SongThe smallest nation to ever qualify for the World Cup needs the biggest track. Taking inspiration from the Icelandic 'huh' we turned it up to 11 for this stadium rocking anthem. With the music video in the can it was time to get it out there. We got over 110k impressions on Twitter, 50k views on Facebook and to top it off had the track licenced for Fox Sport (USA) World Cup coverage of the Iceland team. Not bad for idea over a post work pint.
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Art DirectorForever Beta
- London, United KingdomFull Time
Instrumental in growing Forever Beta from 6 people to over 50. My role has been ever evolving from the creation of apps to the launching of brands and above the line campaigns. Main client work and pitch wins includes Co-op food, Google, Gett Taxi, Cheap flights, Etihad & Kaspersky.
- Art Direction
- Creative Direction
- Graphic Design