Agency Growth Stories: Brink

In the first episode of Agency Growth Series, Co-Founder of innovative agency Brink, Abi Freeman, shares how to recruit people globally, and manage distributed teams. Abi reveals Brink's unique approach to innovation with an emphasis on humanity and the importance of relationship-building to find projects driven by purpose and impact.

Agency Growth Series is live interviews with agency founders who share their personal experience and hands-on advice. We will be talking to the founders of world's leading agencies about everything that's on every founder's mind. Business side of design, stable growth, client and team management, company culture and more.

👉 About Brink:
Brink — a consulting agency which uses Behavioural innovation to advise on new ways of working. Abi's role at Brink is split between practitioner exploring Behavioural Innovation and Co-Founder, building a global company that’s a force for good and a brilliant place to work.

👉 About Abi:
Before Brink, Abi co-founded a tech startup. She and her team lived the full startup journey, being named as WIRED’s one to watch, selected for Techstars accelerator programme, receiving VC backing and selling the business in 2016.

Watch the full interview below or check out main highlights that we picked for you right here:

7 Insights on how to recruit people globally and manage distributed teams from Abi Freeman:

1. 🚀 Foster a high-performing team culture: Teams that align with company values and have a high level of self-awareness lead to success.

2. ⏳ Invest time and energy in new hires: The first employee sets the bar, so invest in someone who aligns with the company's values and has the potential to lead.

3. 🏃‍♀️ Go for flexibility: embrace a team model that allows for scaling as per project demands. Leverage the freelance market to ensure flexibility.

4. 🌎 Consider establishing remote work really early: It might be worthwhile to set up the company for remote work, as it can open up access to global talent and partnerships.

5. 🏋🏿‍♀️ Focus on extensively training your team: Invest in training to ensure team members are equipped to deliver on complex and challenging projects.

6. 💬 Ensure clear and regular communication: Develop a system for regular team touchpoints and feedback sessions to ensure everyone is on the same page.

7. 🌒 Prepare for unpredictable work timings: As an international company, work hours may vary based on different time zones, hence flexibility is necessary.

Are you one of the amazing creative founders scaling your company or looking to accelerate personal growth? If so, check out our Design Leaders programme, where you can learn directly from VPs, CCOs, CEOs and Founders of the biggest companies and agencies in the world 🌎