Agender @ Selfridges

For the Agender campaign at Selfridges we created a unique genderless shopping experience across fashion, accessories and beauty. The Concept Space, devised by renowned designer Faye Toogood, was an environment in which you are given the freedom to transcend notions of 'his' and 'hers', as you simply found your most desired item by colour, fit and style. Including exclusive designs by both world-renowned and upcoming designers, complemented by exciting beauty launches, these products marked a significant turning point in the way we think about fashion, beauty and style. I led the product creative briefs and curation for the genderless shopping spaces, working with brands and collaborators to create the edit. Which was used across all assets, including in the film 'He She Me'.