A highly creative designer and producer, with a strong background in experiential, art, design and retail projects. I have 15 years of experience in space & store design, visual merchandising, and window design. I also have experience in product design and development, strategic planning, as well as designing and delivering showrooms, and events. I am a passionate communicator and a strong, confident project and people manager.
Responsible for the creative, design and implementation for all visual projects, including windows, showrooms, pop ups, visual merchandising and store design projects. Working alongside Marketing and PR teams to deliver AH creative projects.
Responsible for overseeing the development and delivery of creative schemes and exclusive product development, in all stores and online. Guiding and working with the Visual Merchandising, Design, Marketing, Digital and Graphics teams in the delivery of Selfridges campaigns. Creatively driving the vision for the Selfridges brand over the next 10 years, including the architectural changes and the product vision to match that. Establishing a delivery path from the present day to the future development. Working with world class architects and global brands.