Jude Whyte

Jude Whyte

Creative DirectorLondon, United Kingdom
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Jude Whyte

Jude Whyte

Creative DirectorLondon, United Kingdom
About me
A highly motivated creative director, with vast experience in design and production, a unique background in experiential, art, design, interior and retail projects. I am very lucky to have worked with and for a wide breadth of incredible artists, agencies, and brands, including: Selfridges, Anya Hindmarch, MADE, Louis Vuitton, Chanel, Rayban, Boots, Rick Owens, Chloe, Conrad Shawcross, Yaoyi Kusama, Norbert Schoerner, Charlotte Tilbury, Bay Garnett, Wayne McGregor and more. I have 20+ years of experience in space & store design, visual merchandising, and window design. My work includes creating campaigns, shoots, product design and development, strategic planning, as well as designing and delivering showrooms, and events. I am a passionate communicator and a strong, confident project and people manager. Whilst working freelance clients included Boots UK, Paolita and Rita Ora. I spent 2.5 years as Head of 3D Design for Anya Hindmarch, working on windows, showrooms, store design, and experiential projects. Before Anya I spent 12 years in creative roles at Selfridges, with a huge breadth of creative projects, from fine jewellery exhibitions for Chanel, to collaborations with Louis Vuitton and Yayoi Kusama.
Projects
  • MADE Never Ordinary Lighting Campaign
    MADE Never Ordinary Lighting CampaignTo celebrate the lighting products at MADE we delved in to the impact of colour on your mood - together with Rokabye we created 3 magical worlds of calm, joy and play.
  • Happikiss - Charlotte Tilbury
    Happikiss - Charlotte TilburyIn my role as Director of Creative Operations I oversaw all campaign launches at CT. The concept came from Charlotte and her in house creative agency team, my role was to manage the delivery of all assets for the campaigns.
  • MADE - Statement Shapes
    MADE - Statement ShapesA campaign designed to show off the statement furnitures pieces in todays range. Concept + AD - Jack Shaw Photography - Ryan Hopkins
  • MADE - Designer Maker Campaign
    MADE - Designer Maker CampaignA campaign to focus consumers on the accessories sold my MADE. Whilst exploring the brand + our personality. Concept + AD - Carla Lomonaco Photography - Gary Didsbury Styling - Imogen Frost
  • Made - Never Ordinary
    Made - Never OrdinaryIn my role as Brand Creative Director at MADE I have had the pleasure of working on the new brand platform, Never Ordinary. Alongside my team at MADE, Wonderhood Studios delivered the concept and full production, with the amazing team at Optical Arts.
  • The Beauty Project - Selfridges
    The Beauty Project - SelfridgesThe biggest beauty initiative that the store had ever hosted. With a takeover of the store's famous window displays, exclusive products, special events and workshops, The Beauty Project was geared towards celebrating beauty in all its forms and took place across all Selfridges stores and online. Un-retouched images of unknown faces appeared all over London in a campaign shot by Norbert Schoerner, whilst discussions in the store's purpose-built Salon focused on challenging topics such as The
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Projects credited in
  • EVERYBODY: The Campaign
    EVERYBODY: The CampaignIn celebration of the new BODYSTUDIO
  • HTC Skatepark at Selfridges
    HTC Skatepark at SelfridgesTo run alongside the Selfridges Board Games campaign we built a custom pop-up skate park within the Selfridges Hotel event space. London’s biggest indoor skatepark was launched with a private party and open free to the public to skate for 1 month. It was very successful, used by 4,500 skateboarders and visited by over 10,000 people in just under 4 weeks. It received lots of praise and media coverage all over the world. As the project manager I was responsible for launch day logistics, running o
  • The Chubby Cloud
    The Chubby Cloud
  • Anya Hindmarch Terminal 5
    Anya Hindmarch Terminal 5Heathrow Terminal 5 Pop Up
  • Anya Smells
    Anya SmellsAnya Smells launch and take over of the Sloane Street Store
  • Chubby Hearts
    Chubby HeartsAnya Hindmarch- A love letter to London
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Work history
    J
    J
    Creative Director & ConsultantJude Whyte
    London, United KingdomFreelance
    Working on a wide range of creative projects, both independently and with agencies. Work to date includes work for Boots, Geometry, Wonderland, Rita Ora, Homemilk, and Paolita. My current work includes work on experiential spaces, retail interiors, campaign work, pop ups, and window design.
    A
    A
    Head of 3D DesignAnya Hindmarch
     - London, United KingdomFull Time
    Responsible for the creative, design and implementation for all visual projects, including windows, showrooms, pop ups, visual merchandising and store design projects. Working alongside Marketing and PR teams to deliver AH creative projects.
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Skills
  • Concept
  • Production
  • Project Management
  • Design
  • Presenting
  • Leadership
  • Budget Management
  • Creative Art Direction
  • Brief Development
  • Styling
Education
    Goldsmiths, University of London logo
    Goldsmiths, University of London logo
    BA (Hons) DesignGoldsmiths, University of London
     - London, United Kingdom