A highly motivated creative director, with vast experience in design and production, a unique background in experiential, art, design, interior and retail projects. I am very lucky to have worked with and for a wide breadth of incredible artists, agencies, and brands, including: Selfridges, Anya Hindmarch, Louis Vuitton, Chanel, Rayban, Boots, Rick Owens, Chloe, Conrad Shawcross, Yaoyi Kusama, Norbert Schoerner, Bay Garnett, Wayne McGregor and more. I have 15 years of experience in space & store design, visual merchandising, and window design. My work includes creating campaigns, shoots, product design and development, strategic planning, as well as designing and delivering showrooms, and events. I am a passionate communicator and a strong, confident project and people manager. Currently working in a freelance capacity, recents clients include Boots UK, and Rita Ora. I spent 2.5 years as Head of 3D Design for Anya Hindmarch, working on windows, showrooms, store design, and experiential projects. Before Anya I spent 12 years in creative roles at Selfridges, with a huge breadth of creative projects, from fine jewellery exhibitions for Chanel, to collaborations with Louis Vuitton and Yayoi Kusama.Locked Pro Plan feature
Working on a wide range of creative projects, both independently and with agencies. Work to date includes work for Boots, Geometry, Wonderland, Rita Ora, Homemilk, and Paolita. My current work includes work on experiential spaces, retail interiors, campaign work, pop ups, and window design.
Responsible for the creative, design and implementation for all visual projects, including windows, showrooms, pop ups, visual merchandising and store design projects. Working alongside Marketing and PR teams to deliver AH creative projects.
Responsible for overseeing the development and delivery of creative schemes and exclusive product development, in all stores and online. Guiding and working with the Visual Merchandising, Design, Marketing, Digital and Graphics teams in the delivery of Selfridges campaigns. Creatively driving the vision for the Selfridges brand over the next 10 years, including the architectural changes and the product vision to match that. Establishing a delivery path from the present day to the future development. Working with world class architects and global brands.