Aggression-Free Military Fashion

  • Alex Wilson-Smith

Central Saint Martins project for B.A. students.

Each item in the range combines military design influences from at least three countries.

The influences can be from any time past, present or future, as long as they don’t represent military alliances.

The winning designs are produced as a one-off capsule and charity-auctioned.

Versailles was founded in 2019, year of the Versailles peace treaty centenary.

The college wants to set this as a brief and is seeking brand sponsorship. Please get in touch if you have contacts with a brand that'd be a good fit.

Visual: Alexander McQueen sketching. See https://www.youtube.com/watch?v=7LT9TEc9ni4
MULTI-NATIONAL, NEUTRAL LABELLING
ANIMATION TO ANNOUNCE THE SHOW OF CENTRAL SAINT MARTINS STUDENT WORK
Armies of men and women tear themselves to pieces, then the pieces start stitching themselves back together in un-uniform ways.
A general made from two sewn-together half horses’ heads and bits of soldiers walks towards us, announcing the show.
COMMERCIAL POTENTIAL
Versailles could later launch as a brand.
To generate awareness, launch posters would run opposite military bases and on military hardware websites like militaryfactory.com.
People could create customised items at versailles.com, researching and combining military design elements from a variety of countries and centuries.
33% of profit would be used to combat war.
(Visual above: French, Mongol, Prussian, Zulu and Tudor coats of arms.)