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- Senior copywriter / art director with awards in film and advertising. - Have worked for Jung von Matt Hamburg, TBWA Paris, Saatchi & Saatchi London and directly for clients such as the Boston Consulting Group. - Currently freelancing for Geometry Global. - Experience: integrated campaigns, digital, web copy, social, direct, e-CRM, outdoor, TV, film, magazine content, pack copy, B2B, internal comms, retail, brand definition and manifestos. - Sectors: fmcg, financial, automotive, fashion, alcohol, sport, tech, charity, energy, beauty, B2B and employer branding. - Photoshop and InDesign literate. - Conceived and helped e-retail a product called “The Blame.” - More work without the waffle at alexwilsonsmith.euLocked Pro Plan feature
Working remotely on Maserati, Emirates and Leica for Geometry Global's Frankfurt office. Projects included CRM and digital campaigns, welcome packs, magazines and brand definition. Was offered a permanent role but decided to remain in London.
Helped out with the recruitment section of BCG's website, with online recruitment videos, as well as a TED@BCG video and banner ads. Also contributed to posters for a BCG-organised technology event and presentations for Merck pharmaceuticals, Damco and Smart car.
Working on digital and web copy projects for for a variety of clients: Shell miGarage app, Shell Lubricants internal competition, Klarna digital payments, (worldwide launch bible), copy for Sage online accounting and payment software, IHG Hotels, Indeed recruitment and Facebook/Pinterest copy for Fitbit.
Copy tweaking for an adidas global toolkit.
Writing an employer induction booklet, brand statement and online recruitment banners for Rentokil Initial.
Developed integrated concepts for Allianz Global Assistance 'Helping people' campaign. Also conceived an internal email recruitment campaign and an internal comms video for Suzuki.
Developed a worldwide English claim for Huelsta furnishings and worked on various other briefs.
Wrote headlines and web content for Rodenstock Rocco eyewear, targeting trendsetters in Berlin and internationally.
Contributed on a global Jim Beam brief, (TV, integrated), and on Mercedes S Class (TV).