Join The–Dots

Alex Wilson-Smith

Copywriter/art director

  • Create New List
FollowUnfollow

Join our Pro Plan to message Alex

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsContent, Copywriting & Journalism

Projects

Are you sure?

Do you really want to delete project BMW?

Are you sure?

Do you really want to delete project Greenpeace?

Are you sure?

Do you really want to delete project NHS Mental Health?

Are you sure?

Do you really want to delete project "Grandpa" 5 min short film?

Are you sure?

Do you really want to delete project Wirtschaftswoche Business mag poster?

Are you sure?

Do you really want to delete project Sixt poster, German airports?

Are you sure?

Do you really want to delete project Maserati Ghibli – Price offer?

Are you sure?

Do you really want to delete project United World Army Uniform?

Are you sure?

Do you really want to delete project Afri Cola?

Are you sure?

Do you really want to delete project DIGITAL -AUDI TECHNIKOMETER?

Are you sure?

Do you really want to delete project Volvo?

Are you sure?

Do you really want to delete project Fitbit Flex2?

Are you sure?

Do you really want to delete project Swatch "Time Diversity"?

About me

Senior copywriter/ art director with broad experience gained at many kinds of agencies/clients including Jung von Matt, TBWA Paris, SapientRazorfish London, Havas London, The Boston Consulting Group and Geometry Global. Involved in several proactive projects – for Central Saint Martins college, Thjnk Berlin and Red Bull/ Garda Trentino Tourism, Italy. (See "Current Projects" in portfolio.) Experience: Integrated campaigns, digital, social, direct, e-CRM, outdoor, TV, film, video, magazine content, pack copy, print, B2B, internal comms, retail, brand definition and manifestos. Also have experience as a door-to-door salesman with a travelling sales team in Italy. Sold a palette of "Lazer Clean" detergent to what we were pretty certain was the local Mafia. Sectors: fmcg, financial, automotive, fashion, alcohol, sport, tech, charity, energy, pharmaceutical, health, beauty, B2B and employer branding. Came up with and helped e-retail a product called The Blame. (See "One offs" in portfolio.) Compose music in my spare time. Know my way around Photoshop, iMovie and InDesign, speak fluent German and ok French. Thank you for your interest.

Locked Pro Plan feature

Skills

  • Advertising
  • Events
  • Film
  • Radio
  • Theatre
  • TV
  • Art Direction
  • Games
  • Copywriting
  • Digital
  • Commercials
  • Design
  • Direct Marketing
  • Ambient Campaigns
  • Interactive Campaigns
  • Advertising Technologies
  • Social Advertising
  • Internal Communications
  • Copywriting Translations

Work history

Currently

Freelance Senior Copywriter

The Boston Consulting Group

Nov 2013
  • Freelance
  • Helped out with the recruitment section of BCG's website, with online recruitment videos, as well as a TED@BCG video and banner ads. Also contributed to posters for a BCG-organised technology event and presentations for Merck pharmaceuticals, Damco and Smart car.

Currently

Freelance Senior Copywriter

Freedman International

Sep 2013
  • Freelance
  • Working on digital and web copy projects for for a variety of clients: Shell miGarage app, Shell Lubricants internal competition, Klarna digital payments, (worldwide launch bible), copy for Sage online accounting and payment software, IHG Hotels, Indeed recruitment and Facebook/Pinterest copy for Fitbit.

2018

Freelance Senior Copywriter

SapientRazorfish

Nov 2017 - Feb 2018
  • London, United Kingdom
  • Freelance
  • Digital tech copy for Lloyds Banking Group. (Internal, confidential.)

2016

Senior Freelance Copywriter

Heimat Werbeagentur GmbH

Dec 2015 - Feb 2016
  • Freelance
  • Copy tweaking for an adidas global toolkit.

2014

Freelance Senior Copywriter

The Team London

Aug 2014 - Aug 2014
  • Freelance
  • Writing an employer induction booklet, brand statement and online recruitment banners for Rentokil Initial.

2017

Freelance Senior Copywriter

Geometry Global

Aug 2014 - Jun 2017
  • Frankfurt, Germany
  • Freelance
  • Working remotely from London on Maserati, Emirates and Leica for Geometry Global's Frankfurt office. Projects included CRM and digital campaigns, welcome packs, magazines and brand definition. Was offered a permanent role but decided to remain in London.

2013

Senior Copywriter

Noah London

Sep 2013 - Oct 2013
  • Freelance
  • Developed integrated concepts for Allianz Global Assistance 'Helping people' campaign. Also conceived an internal email recruitment campaign and an internal comms video for Suzuki.

2013

Freelance Senior Copywriter

BBH International

Jul 2013 - Jul 2013
  • Freelance
  • Developed a worldwide English claim for Huelsta furnishings and worked on various other briefs.

2014

Freelance Senior Copywriter

Eat, Sleep + Design Berlin

Apr 2013 - Sep 2014
  • Freelance
  • Wrote headlines and web content for Rodenstock Rocco eyewear, targeting trendsetters in Berlin and internationally.

2013

Copywriter & Art Director

Jung von Matt/Elbe

Dec 2012 - Jun 2013
  • Freelance
  • Contributed on a global Jim Beam brief, (TV, integrated), and on Mercedes S Class (TV).