Senior copywriter with awards in experiential/content, radio, OOH and short film.
COMPANIES: McCann Worldgroup, Leo Burnett, Publicis, TBWA, Jung von Matt, Saatchis, BT, BCG etc.
AWARDS: radio, experiential/ content, OOH, short film.
EDUCATION: Geography BA hons/ Southampton University.
CHANNELS/ SKILLS: campaign concepts, integrated, social, long copy/ content, experiential, B2B, B2C, CRM, SEO, TV, video, radio, OOH, print, direct, brochures, magazines, internal comms, manifestos, UX copy (portals and apps).
SECTORS: automotive, fmcg, financial, fashion, retail, alcohol, sport, tech, telecoms, luxury, consumer health, hospitality, not-for-profit, film, music, tourism, government, employer branding.
OTHER SKILLS: can think visually and know my way around Adobe/ Affinity, iMovie and Garageband. Plus MS Suite/ Teams, Figma, JIRA, Slack and ChatGPT. Fluent German, ok French.
Currently freelancing and working on proactive projects. E.g. Anti-Ageist Watch Straps.
(Please see “One Offs” section of folio.)
Kidney transplant patient. Registered disabled.
Projects
- Aggression-Free Military FashionEach item combines military design influences from at least three non-allianced countries, making it 100% neutral. Designs could be sourced via a competition on social, and launched as a one-off capsule and/or brand. Part of the profit would go to Unicef’s “Children Under Attack” campaign. See folio for viral, digital and OOH. Feedback for concept: - Sir John Hegarty, (founder, BBH London): asked start-ups at his company Garage Soho if they’d sponsor. - Walter Campbell, (screenwriter on ‘Unde
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Work history
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Senior copywriterServiceplan Group
- Cologne, GermanyFreelance
B2C and B2B pharma/ retail conceptual copywriting for Hartmann consumer wound-care range. (Global.) Worked on visual/ copy display concepts for pharmacies, and CRM campaigns targeted at pharmacists.
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Skills
- Advertising
- Events
- Film
- Radio
- Theatre
- TV
- Art Direction
- Games
- Copywriting
- Digital
- Commercials
- Design
- Direct Marketing
- Ambient Campaigns
- Interactive Campaigns
- Advertising Technologies
- Social Advertising
- Internal Communications
- Copywriting Translations
- Brochures
- Magazines
- SEO Copywriting
- APP UX
- Storytelling
- Experiential Advertising
- Charity Advertising
- Automotive Advertising
- Fashion Advertising
- FMCG
- Technology
- B2B
- B2C
- Brand Tone
- Packaging
- Retail Advertising
- Internal Recruitment
- Brand Activation
- Proofreading
- Transcreation
- Translation Copywriting
- CRM
- Ecrm
- Direct Mail
- OOH
- Posters
- AI
Awards
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Gold, WARC Awards for long term content effectiveness.WARC Group
For Whiskas Cardboard Box 2.0, part of the K.I.T (Kat Institute of Technology) campaign.+ Show more