Alex Wilson-Smith
Available

Alex Wilson-Smith

Senior CopywriterLondon, United Kingdom
+ Info

139

Connections
Darcie Nova
Pip Jamieson
Matt Willey
Alex Wilson-Smith
Available

Alex Wilson-Smith

Senior CopywriterLondon, United Kingdom
About me
Senior copywriter with awards in experiential/content, radio, OOH and short film. COMPANIES: McCann Worldgroup, Leo Burnett, Publicis, TBWA, Jung von Matt, Saatchis, BT, BCG etc. AWARDS: radio, experiential/ content, OOH, short film. EDUCATION: Geography BA hons/ Southampton University. CHANNELS/ SKILLS: campaign concepts, integrated, social, long copy/ content, experiential, B2B, B2C, CRM, SEO, TV, video, radio, OOH, print, direct, brochures, magazines, internal comms, manifestos, UX copy (portals and apps). SECTORS: automotive, fmcg, financial, fashion, retail, alcohol, sport, tech, telecoms, luxury, consumer health, hospitality, not-for-profit, film, music, tourism, government, employer branding. OTHER SKILLS: can think visually and know my way around Adobe/ Affinity, iMovie and Garageband. Plus MS Suite/ Teams, Figma, JIRA, Slack and ChatGPT. Fluent German, ok French. Currently freelancing and working on proactive projects. E.g. Anti-Ageist Watch Straps. (Please see “One Offs” section of folio.) Kidney transplant patient. Registered disabled.
Projects
  • Sixt poster, German airport reception desks.
    Sixt poster, German airport reception desks.Bronze award, Art Directors Club Europe.
  • "Grandpa" 5 min short film
    "Grandpa" 5 min short film4x Best Short Film awards
  • BMW - brand ad – Germany
    BMW - brand ad – GermanyBronze award, Art Directors Club. Agency: Jung von Matt.
  • BMW 5 Series "Grow silently stronger" TV
    BMW 5 Series "Grow silently stronger" TVJung von Matt
  • Nissan Note – TV ad
    Nissan Note – TV adTBWA Paris
  • Aggression-Free Military Fashion
    Aggression-Free Military FashionEach item combines military design influences from at least three non-allianced countries, making it 100% neutral. Designs could be sourced via a competition on social, and launched as a one-off capsule and/or brand. Part of the profit would go to Unicef’s “Children Under Attack” campaign. See folio for viral, digital and OOH. Feedback for concept: - Sir John Hegarty, (founder, BBH London): asked start-ups at his company Garage Soho if they’d sponsor. - Walter Campbell, (screenwriter on ‘Unde
+ View all
Work history
    S
    S
    Senior copywriterServiceplan Group
     - Cologne, GermanyFreelance
    B2C and B2B pharma/ retail conceptual copywriting for Hartmann consumer wound-care range. (Global.) Worked on visual/ copy display concepts for pharmacies, and CRM campaigns targeted at pharmacists.
    BT logo
    BT logo
    Senior UX copywriterBT
     - London, United KingdomFreelance
    UX copywriting on portals and apps, for four Agile squads.
+ Show more
Skills
  • Advertising
  • Events
  • Film
  • Radio
  • Theatre
  • TV
  • Art Direction
  • Games
  • Copywriting
  • Digital
  • Commercials
  • Design
  • Direct Marketing
  • Ambient Campaigns
  • Interactive Campaigns
  • Advertising Technologies
  • Social Advertising
  • Internal Communications
  • Copywriting Translations
  • Brochures
  • Magazines
  • SEO Copywriting
  • APP UX
  • Storytelling
  • Experiential Advertising
  • Charity Advertising
  • Automotive Advertising
  • Fashion Advertising
  • FMCG
  • Technology
  • B2B
  • B2C
  • Brand Tone
  • Packaging
  • Retail Advertising
  • Internal Recruitment
  • Brand Activation
  • Proofreading
  • Transcreation
  • Translation Copywriting
  • CRM
  • Ecrm
  • Direct Mail
  • OOH
  • Posters
  • AI
Awards
    W
    W
    Gold, WARC Awards for long term content effectiveness.WARC Group
    For Whiskas Cardboard Box 2.0, part of the K.I.T (Kat Institute of Technology) campaign.
    Art Directors Club of Europe logo
    Art Directors Club of Europe logo
    Bronze, Art Directors ClubArt Directors Club of Europe
    BMW "World Map" brand ad
+ Show more