Copywriter with awards in film and advertising and experience in all channels. (I don't mind which, as long as the aim is to come up with an idea.) Have worked for agencies/clients that include Jung von Matt, TBWA Paris, SapientRazorfish London, Havas London, The Boston Consulting Group and Geometry Global. Channels: integrated, digital, social, TV, video, print, outdoor, brand definition, manifestos, brochures, magazine content, pack copy, direct, e-CRM, internal comms, retail, B2B. Sectors: fmcg, financial, automotive, fashion, alcohol, sport, technology, telecoms, luxury, charity, government and employer branding. Came up with and helped e-retail a product called The Blame. (See portfolio.) Currently working on a proactive fashion project with Gucci and Central Saint Martins. (See "Current Stuff" in portfolio.) Other skills: art direction, Photoshop, iMovie, InDesign, fluent German, ok French, music composer. Thank you for having a look and please see my portfolio at alexwilsonsmith dot euLocked Pro Plan feature
tech copy and tone-of-voice for Lloyds Banking Group. (Internal guides on Devops, Agile etc.) Awards submissions for Lloyds Banking Group.
Copy tweaking for an adidas global toolkit.
Writing an employer induction booklet, brand statement and online recruitment banners for Rentokil Initial.
Working remotely from London on Maserati, Emirates and Leica for Geometry Global's Frankfurt office. Projects included CRM and digital campaigns, welcome packs, magazines and brand definition. Was offered a permanent role but decided to remain in London.
Helped out with the recruitment section of BCG's website, with online recruitment videos, as well as a TED@BCG video and banner ads. Also contributed to posters for a BCG-organised technology event and presentations for Merck pharmaceuticals, Damco and Smart car.
Developed integrated concepts for Allianz Global Assistance 'Helping people' campaign. Also conceived an internal email recruitment campaign and an internal comms video for Suzuki.
Working on digital and web copy projects for for a variety of clients: Shell miGarage app, Shell Lubricants internal competition, Klarna digital payments, (worldwide launch bible), copy for Sage online accounting and payment software, IHG Hotels, Indeed recruitment and Facebook/Pinterest copy for Fitbit.
Developed a worldwide English claim for Huelsta furnishings and worked on various other briefs.
Wrote headlines and web content for Rodenstock Rocco eyewear, targeting trendsetters in Berlin and internationally.
Contributed on a global Jim Beam brief, (TV, integrated), and on Mercedes S Class (TV).