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Alex Wilson-Smith

Copywriter/art director

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Projects

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Do you really want to delete project BMW?

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Do you really want to delete project "Grandpa" 5 min short film?

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Do you really want to delete project Wirtschaftswoche Business mag poster?

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Do you really want to delete project Sixt poster, German airports?

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Do you really want to delete project MASERATI GHIBLI LEASING?

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Do you really want to delete project United World Army Uniform?

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Do you really want to delete project Afri Cola?

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Do you really want to delete project DIGITAL -AUDI TECHNIKOMETER?

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Do you really want to delete project Volvo?

About me

- Senior copywriter / art director with awards in film and advertising. - Have worked for Jung von Matt Hamburg, TBWA Paris, Saatchi & Saatchi London and directly for clients such as the Boston Consulting Group. - Currently freelancing for Geometry Global. - Experience: integrated campaigns, digital, web copy, social, direct, e-CRM, outdoor, TV, film, magazine content, pack copy, B2B, internal comms, retail, brand definition and manifestos. - Sectors: fmcg, financial, automotive, fashion, alcohol, sport, tech, charity, energy, beauty, B2B and employer branding. - Photoshop and InDesign literate. - Conceived and helped e-retail a product called “The Blame.” - More work without the waffle at alexwilsonsmith.eu

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Skills

  • Advertising
  • Events
  • Film
  • Radio
  • Theatre
  • TV
  • Art Direction
  • Games
  • Copywriting
  • Digital
  • Commercials
  • Design
  • Direct Marketing
  • Ambient Campaigns
  • Interactive Campaigns

Work history

Currently

Freelance Senior Copywriter

Geometry Global

Aug 2014
  • Freelance
  • Working remotely on Maserati, Emirates and Leica for Geometry Global's Frankfurt office. Projects included CRM and digital campaigns, welcome packs, magazines and brand definition. Was offered a permanent role but decided to remain in London.

Currently

Freelance Senior Copywriter

Boston Consulting Group

Nov 2013
  • Freelance
  • Helped out with the recruitment section of BCG's website, with online recruitment videos, as well as a TED@BCG video and banner ads. Also contributed to posters for a BCG-organised technology event and presentations for Merck pharmaceuticals, Damco and Smart car.

Currently

Freelance Senior Copywriter

Freedman International

Sep 2013
  • Freelance
  • Working on digital and web copy projects for for a variety of clients: Shell miGarage app, Shell Lubricants internal competition, Klarna digital payments, (worldwide launch bible), copy for Sage online accounting and payment software, IHG Hotels, Indeed recruitment and Facebook/Pinterest copy for Fitbit.

2016

Senior Freelance Copywriter

Heimat

Dec 2015 - Feb 2016
  • Freelance
  • Copy tweaking for an adidas global toolkit.

2014

Freelance Senior Copywriter

The Team London

Aug 2014 - Aug 2014
  • Freelance
  • Writing an employer induction booklet, brand statement and online recruitment banners for Rentokil Initial.

2013

Senior Copywriter

Noah London

Sep 2013 - Oct 2013
  • Freelance
  • Developed integrated concepts for Allianz Global Assistance 'Helping people' campaign. Also conceived an internal email recruitment campaign and an internal comms video for Suzuki.

2013

Freelance Senior Copywriter

BBH International

Jul 2013 - Jul 2013
  • Freelance
  • Developed a worldwide English claim for Huelsta furnishings and worked on various other briefs.

2014

Freelance Senior Copywriter

Eat Sleep Design

Apr 2013 - Sep 2014
  • Freelance
  • Wrote headlines and web content for Rodenstock Rocco eyewear, targeting trendsetters in Berlin and internationally.

2013

Copywriter & Art Director

Jung von Matt Hamburg

Dec 2012 - Jun 2013
  • Freelance
  • Contributed on a global Jim Beam brief, (TV, integrated), and on Mercedes S Class (TV).