About me

Senior copywriter with awards in experiential, radio, OOH, print and short film. EXPERIENCE: Leo Burnett London, Jung von Matt Hamburg, TBWA Paris, McCann Worldgroup, Havas Worldwide, Heimat, Saatchi pro, M&C Saatchi Sport and Entertainment, Publicis.Sapient, Geometry, the Boston Consulting Group, BT etc. CHANNELS/ SKILLS: Campaigns, integrated, social, UX copy (portals and apps), TV, video, radio, experiential, OOH, print, CRM, direct, pack copy, brochures, magazines, internal comms, retail, B2B, B2C, manifestos. SECTORS: Fmcg, financial, automotive, fashion, alcohol, sport, tech, telecoms, luxury, pharmaceutical, not-for-profit, film, music, tourism, government, employer branding. Folio: alexwilsonsmith.eu Metaverse folio: spatial.io/@spatian_c81097e327ff43a9b6112c1ee16bb00d

QuestionsProjectsExperienceTeam

Projects

• 4

  NHS Mental Health#MyCelebrityMind
• "Grandpa" 5 min short film4x Best Short Film awards
• 3

  Churchill War-on-climate-change speech. Green is Universal.Green is Universal ensured sustainable production of Universal Pictures “Darkest Hour”, starring Gary Oldman as Churchill. If they can persuade Mr Oldman to perform Churchill again, they can target the speech at youngsters on social – and encourage them to share it with their elders. Walter Campbell helped me with the script. (Please see folio.) Agency: pitching to Green is Universal. And Voice.ai as an alternative.
• BMW - brand ad – GermanyBronze award, Art Directors Club. Agency: Jung von Matt.
• Afri Cola "Love is thirsty work" campaignArt Directors Club Silver award for radio. Agency: Jung von Matt. The campaign includes integrated, social, experiential. Please view on folio: alexwilsonsmith.eu.
• Sixt poster, German airport reception desksBronze award, Art Directors Club

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Work history

Senior UX copywriterBT
Mar 2021 - Dec 2022London, United KingdomFreelance
UX copywriting on portals and apps, for four Agile squads.
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Senior CopywriterM&C Saatchi Sport and Entertainment
Feb 2021 - Mar 2021London, United Kingdom
PR launch concepts for a new hard seltzer alcohol brand.

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Skills

• Advertising
• Events
• Film
• Radio
• Theatre
• TV
• Art Direction
• Games
• Copywriting
• Digital
• Commercials
• Design
• Direct Marketing
• Ambient Campaigns
• Interactive Campaigns
• Advertising Technologies
• Social Advertising
• Internal Communications
• Copywriting Translations
• Brochures
• Magazines
• SEO Copywriting
• APP UX
• Storytelling
• Experiential Advertising
• Charity Advertising
• Automotive Advertising
• Fashion Advertising
• FMCG
• Technology
• B2B
• B2C
• Brand Tone
• Packaging
• Retail Advertising
• Internal Recruitment
• Brand Activation
• Proofreading
• Transcreation
• Translation Copywriting
• CRM
• Ecrm
• Direct Mail
• OOH
• Posters

Awards

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Gold, WARC Awards for long term content effectiveness.WARC Group
For Whiskas Cardboard Box 2.0, part of the K.I.T (Kat Institute of Technology) campaign.
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Bronze, Art Directors ClubArt Director's Club Germany
BMW "World Map" brand ad

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