Alex Wilson-Smith

Alex Wilson-Smith

Senior copywriterLondon, United Kingdom
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Pip Jamieson
Matt Willey
Nathalie Gordon
Alex Wilson-Smith

Alex Wilson-Smith

Senior copywriterLondon, United Kingdom
About me
Senior copywriter with awards in film and advertising and experience working for companies such as Jung von Matt, Publicis.Sapient London, TBWA Paris, Geometry Global and the Boston Consulting Group. Channels: integrated, digital, social, TV, video, print, outdoor, brand definition, manifestos, brochures, magazine content, pack copy, direct, e-CRM, internal comms, retail, B2B. Sectors: fmcg, financial, automotive, fashion, alcohol, sport, tech, telecoms, luxury, charity, pharmaceutical, government and employer branding. Other skills: Photoshop / InDesign, iMovie, art direction, fluent German, ok French, chess and music-making. Monday, Wednesday and Friday evenings I have dialysis from 6 pm, but can work remotely. Please view my portfolio at
  • Churchill war-on-climate-change speech – OVO Energy
    Churchill war-on-climate-change speech – OVO EnergyChurchill confronted leaders who failed to face up to the Nazi threat. We bring him back to confront leaders who’re failing to face up to an even bigger world threat: climate change. The authentic 1940’s broadcast/ podcast runs during the UN Convention on Climate Change. We crowd-source people to impersonate Winston’s voice. Women and children can apply: a digital voice pitch-changer is included with the e-audition. Agency: pitching to OVO. (See "One offs" in folio for speech script.)
  • NHS Mental Health
    NHS Mental Health#MyCelebrityMind
  • Rebels in deep conservative blue
    Rebels in deep conservative blueMASERATI OWNER’S MAGAZINE 2017 – WORLDWIDE I researched and wrote the 35-page magazine. Viewable in portfolio at The copy for this intro page was based on a tone of voice manifesto I’d previously written.
  • "Grandpa" 5 min short film
    "Grandpa" 5 min short film4x Best Short Film awards
  • Sixt poster, German airport reception desks
    Sixt poster, German airport reception desksBronze award, Art Directors Club
  • Aggression-Free Military Fashion
    Aggression-Free Military FashionCentral Saint Martins project for B.A. students.
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Work history
    Senior CopywriterSaatchi Pro
     - London, United KingdomFreelance
    Social and web copy for Oracle cloud solutions
    Senior CopywriterPublicis Emil
     - London, United KingdomFreelance
    Poster, web and integrated work on Mercedes-Benz
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  • Advertising
  • Events
  • Film
  • Radio
  • Theatre
  • TV
  • Art Direction
  • Games
  • Copywriting
  • Digital
  • Commercials
  • Design
  • Direct Marketing
  • Ambient Campaigns
  • Interactive Campaigns
  • Advertising Technologies
  • Social Advertising
  • Internal Communications
  • Copywriting Translations
  • Brochures
  • Magazines
  • SEO Copywriting
  • APP UX
  • Storytelling
  • Experiential Advertising
  • Charity Advertising
  • Automotive Advertising
  • Fashion Advertising
  • FMCG
  • Technology
  • B2B
  • B2C
  • Brand Tone
  • Packaging
  • Retail Advertising
  • Internal Recruitment
  • Brand Activation
  • Proofreading
  • Transcreation
  • Translation Copywriting
  • CRM
  • Ecrm
  • Direct Mail
  • OOH
  • Posters
    Gold, WARC Awards for long term content effectiveness.WARC Group
    For Whiskas Cardboard Box 2.0, part of the K.I.T (Kat Institute of Technology) campaign.
    Bronze, Art Directors ClubArt Director's Club Germany
    BMW "World Map" brand ad
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