Alex Wilson-Smith

Alex Wilson-Smith

Senior copywriterLondon, United Kingdom
+ Info


Pip Jamieson
Matt Willey
Nathalie Gordon
Alex Wilson-Smith

Alex Wilson-Smith

Senior copywriterLondon, United Kingdom
About me
Senior copywriter with awards in film and advertising and cross-channel experience at Jung von Matt, McCann Worldgroup, Publicis.Sapient London, TBWA Paris, Geometry Global etc. Channels: integrated, digital, UX, social, TV, video, print, outdoor, brand definition, manifestos, brochures, magazine content, pack copy, direct, e-CRM, internal comms, retail, B2B. Sectors: fmcg, financial, automotive, fashion, alcohol, sport, tech, telecoms, luxury, charity, pharmaceutical, government and employer branding. Other skills: Photoshop / InDesign, iMovie, art direction, fluent German, ok French, chess and music-making. Monday, Wednesday and Friday evenings I have dialysis from 6 pm, but can work remotely. Please view my portfolio at
  • NHS Mental Health
    NHS Mental Health#MyCelebrityMind
  • "Grandpa" 5 min short film
    "Grandpa" 5 min short film4x Best Short Film awards
  • COP27 – Winston's final speech
    COP27 – Winston's final speechDuring the run up to COP27, Gary Oldman performs a Winston Churchill war-on-climate change speech. (Winston’s more likely to resonate with older, more conservative audiences than Greta Thunberg.) Walter Campbell helped me write the script. To read, please view project in 'One offs', on my folio at Anyone who knows someone who knows Mr Oldman...please get in touch!
  • BMW - brand ad – Germany
    BMW - brand ad – GermanyBronze award, Art Directors Club. Agency: Jung von Matt.
  • Afri Cola "Love is thirsty work" campaign
    Afri Cola "Love is thirsty work" campaignArt Directors Club Silver award for radio. Agency: Jung von Matt. The campaign includes integrated, social, experiential. Please view on folio:
  • Sixt poster, German airport reception desks
    Sixt poster, German airport reception desksBronze award, Art Directors Club
+ View all
Work history
    BT logo
    BT logo
    Senior UX copywriterBT
    London, United KingdomFreelance
    UX copywriting on BT Business website and apps.
    Senior CopywriterM&C Saatchi Sport and Entertainment
     - London, United Kingdom
    PR launch concepts for a new hard seltzer alcohol brand.
+ Show more
  • Advertising
  • Events
  • Film
  • Radio
  • Theatre
  • TV
  • Art Direction
  • Games
  • Copywriting
  • Digital
  • Commercials
  • Design
  • Direct Marketing
  • Ambient Campaigns
  • Interactive Campaigns
  • Advertising Technologies
  • Social Advertising
  • Internal Communications
  • Copywriting Translations
  • Brochures
  • Magazines
  • SEO Copywriting
  • APP UX
  • Storytelling
  • Experiential Advertising
  • Charity Advertising
  • Automotive Advertising
  • Fashion Advertising
  • FMCG
  • Technology
  • B2B
  • B2C
  • Brand Tone
  • Packaging
  • Retail Advertising
  • Internal Recruitment
  • Brand Activation
  • Proofreading
  • Transcreation
  • Translation Copywriting
  • CRM
  • Ecrm
  • Direct Mail
  • OOH
  • Posters
    Gold, WARC Awards for long term content effectiveness.WARC Group
    For Whiskas Cardboard Box 2.0, part of the K.I.T (Kat Institute of Technology) campaign.
    Bronze, Art Directors ClubArt Director's Club Germany
    BMW "World Map" brand ad
+ Show more