Alex Wilson-Smith

Copywriter/art director

Projects

About me

Copywriter with awards in film and advertising and experience in all channels. (I don't mind which, as long as the aim is to come up with an idea.) Have worked for agencies/clients that include Jung von Matt, TBWA Paris, SapientRazorfish London, Havas London, The Boston Consulting Group and Geometry Global. Channels: integrated, digital, social, TV, video, print, outdoor, brand definition, manifestos, brochures, magazine content, pack copy, direct, e-CRM, internal comms, retail, B2B. Sectors: fmcg, financial, automotive, fashion, alcohol, sport, technology, telecoms, luxury, charity, government and employer branding. Came up with and helped e-retail a product called The Blame. (See portfolio.) Currently working on a proactive fashion project with Gucci and Central Saint Martins. (See "Current Stuff" in portfolio.) Other skills: art direction, Photoshop, iMovie, InDesign, fluent German, ok French, music composer. Thank you for having a look and please see my portfolio at alexwilsonsmith dot eu

Locked Pro Plan feature

Skills

  • Advertising
  • Events
  • Film
  • Radio
  • Theatre
  • TV
  • Art Direction
  • Games
  • Copywriting
  • Digital
  • Commercials
  • Design
  • Direct Marketing
  • Ambient Campaigns
  • Interactive Campaigns
  • Advertising Technologies
  • Social Advertising
  • Internal Communications
  • Copywriting Translations

People I’ve worked with

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  • Sergei Ivanov

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    • freelance creative
    • Myself, Jung von Matt, D'Arcy
  • Sonia Subbotina

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    • Senior Associate- Hiring
    •  

Companies I’ve worked with

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  • Publicis.Sapient

    Publicis.Sapient

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    • Design & Creative
  • Geometry Global

    Geometry Global

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    • Advertising
  • T

    TBWA\Paris

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    • H

      Heimat Werbeagentur GmbH

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      Work history

      2018

      Freelance Senior Copywriter

      SapientRazorfish

      Nov 2017 - Feb 2018
      • London, United Kingdom
      • Freelance
      • tech copy and tone-of-voice for Lloyds Banking Group. (Internal guides on Devops, Agile etc.) Awards submissions for Lloyds Banking Group.

      2016

      Senior Freelance Copywriter

      Heimat Werbeagentur GmbH

      Dec 2015 - Feb 2016
      • London, United Kingdom
      • Freelance
      • Copy tweaking for an adidas global toolkit.

      2014

      Freelance Senior Copywriter

      The Team London

      Aug 2014 - Aug 2014
      • London, United Kingdom
      • Freelance
      • Writing an employer induction booklet, brand statement and online recruitment banners for Rentokil Initial.

      2017

      Freelance Senior Copywriter

      Geometry Global

      Aug 2014 - Jun 2017
      • Frankfurt, Germany
      • Freelance
      • Working remotely from London on Maserati, Emirates and Leica for Geometry Global's Frankfurt office. Projects included CRM and digital campaigns, welcome packs, magazines and brand definition. Was offered a permanent role but decided to remain in London.

      2017

      Freelance Senior Copywriter

      The Boston Consulting Group

      Nov 2013 - Sep 2017
      • London, United Kingdom
      • Freelance
      • Helped out with the recruitment section of BCG's website, with online recruitment videos, as well as a TED@BCG video and banner ads. Also contributed to posters for a BCG-organised technology event and presentations for Merck pharmaceuticals, Damco and Smart car.

      2013

      Senior Copywriter

      Noah London

      Sep 2013 - Oct 2013
      • London, United Kingdom
      • Freelance
      • Developed integrated concepts for Allianz Global Assistance 'Helping people' campaign. Also conceived an internal email recruitment campaign and an internal comms video for Suzuki.

      2017

      Freelance Senior Copywriter

      Freedman International

      Sep 2013 - Nov 2017
      • London, United Kingdom
      • Freelance
      • Working on digital and web copy projects for for a variety of clients: Shell miGarage app, Shell Lubricants internal competition, Klarna digital payments, (worldwide launch bible), copy for Sage online accounting and payment software, IHG Hotels, Indeed recruitment and Facebook/Pinterest copy for Fitbit.

      2013

      Freelance Senior Copywriter

      BBH International

      Jul 2013 - Jul 2013
      • London, United Kingdom
      • Freelance
      • Developed a worldwide English claim for Huelsta furnishings and worked on various other briefs.

      2014

      Freelance Senior Copywriter

      Eat, Sleep + Design Berlin

      Apr 2013 - Sep 2014
      • London, United Kingdom
      • Freelance
      • Wrote headlines and web content for Rodenstock Rocco eyewear, targeting trendsetters in Berlin and internationally.

      2013

      Copywriter & Art Director

      Jung von Matt/Elbe

      Dec 2012 - Jun 2013
      • London, United Kingdom
      • Freelance
      • Contributed on a global Jim Beam brief, (TV, integrated), and on Mercedes S Class (TV).