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Alex Wilson-Smith

Copywriter/art director

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAdvertising Copywriter - Copywriter - Art Director

Projects

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Do you really want to delete project "Grandpa" 5 min short film?

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Do you really want to delete project Wirtschaftswoche Business mag poster?

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Do you really want to delete project Sixt poster, German airports?

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Do you really want to delete project Maserati Ghibli – Price offer?

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Do you really want to delete project United World Army Uniform?

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Do you really want to delete project Afri Cola?

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Do you really want to delete project DIGITAL – AUDI PLUS MINUS TECHNIC?

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Do you really want to delete project Volvo?

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Do you really want to delete project Fitbit Flex2?

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Do you really want to delete project SWATCH "EXPLORE YOUR FUTURE CLASSIC"?

About me

Copywriter with awards in film and advertising and experience in all channels. (I don't mind which, as long as the aim is to come up with an idea.) Have worked for agencies/clients that include Jung von Matt, TBWA Paris, SapientRazorfish London, Havas London, The Boston Consulting Group and Geometry Global. Channels: integrated, digital, social, TV, video, print, outdoor, brand definition, manifestos, brochures, magazine content, pack copy, direct, e-CRM, internal comms, retail, B2B. Sectors: fmcg, financial, automotive, fashion, alcohol, sport, technology, telecoms, luxury, charity, government and employer branding. Came up with and helped e-retail a product called The Blame. (See portfolio.) Other skills: art direction, Photoshop, iMovie, InDesign, fluent German, ok French, music composer. Thank you for having a look and please see my portfolio at alexwilsonsmith dot eu

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Skills

  • Advertising
  • Events
  • Film
  • Radio
  • Theatre
  • TV
  • Art Direction
  • Games
  • Copywriting
  • Digital
  • Commercials
  • Design
  • Direct Marketing
  • Ambient Campaigns
  • Interactive Campaigns
  • Advertising Technologies
  • Social Advertising
  • Internal Communications
  • Copywriting Translations

Work history

2018

Freelance Senior Copywriter

Publicis.Sapient

Nov 2017 - Feb 2018
  • London, United Kingdom
  • Freelance
  • Digital tech copy for Lloyds Banking Group. (Internal, confidential.)

2016

Senior Freelance Copywriter

Heimat Werbeagentur GmbH

Dec 2015 - Feb 2016
  • London, United Kingdom
  • Freelance
  • Copy tweaking for an adidas global toolkit.

2014

Freelance Senior Copywriter

The Team London

Aug 2014 - Aug 2014
  • London, United Kingdom
  • Freelance
  • Writing an employer induction booklet, brand statement and online recruitment banners for Rentokil Initial.

2017

Freelance Senior Copywriter

Geometry Global

Aug 2014 - Jun 2017
  • Frankfurt, Germany
  • Freelance
  • Working remotely from London on Maserati, Emirates and Leica for Geometry Global's Frankfurt office. Projects included CRM and digital campaigns, welcome packs, magazines and brand definition. Was offered a permanent role but decided to remain in London.

2017

Freelance Senior Copywriter

The Boston Consulting Group

Nov 2013 - Sep 2017
  • London, United Kingdom
  • Freelance
  • Helped out with the recruitment section of BCG's website, with online recruitment videos, as well as a TED@BCG video and banner ads. Also contributed to posters for a BCG-organised technology event and presentations for Merck pharmaceuticals, Damco and Smart car.

2013

Senior Copywriter

Noah London

Sep 2013 - Oct 2013
  • London, United Kingdom
  • Freelance
  • Developed integrated concepts for Allianz Global Assistance 'Helping people' campaign. Also conceived an internal email recruitment campaign and an internal comms video for Suzuki.

2017

Freelance Senior Copywriter

Freedman International

Sep 2013 - Nov 2017
  • London, United Kingdom
  • Freelance
  • Working on digital and web copy projects for for a variety of clients: Shell miGarage app, Shell Lubricants internal competition, Klarna digital payments, (worldwide launch bible), copy for Sage online accounting and payment software, IHG Hotels, Indeed recruitment and Facebook/Pinterest copy for Fitbit.

2013

Freelance Senior Copywriter

BBH International

Jul 2013 - Jul 2013
  • London, United Kingdom
  • Freelance
  • Developed a worldwide English claim for Huelsta furnishings and worked on various other briefs.

2014

Freelance Senior Copywriter

Eat, Sleep + Design Berlin

Apr 2013 - Sep 2014
  • London, United Kingdom
  • Freelance
  • Wrote headlines and web content for Rodenstock Rocco eyewear, targeting trendsetters in Berlin and internationally.

2013

Copywriter & Art Director

Jung von Matt/Elbe

Dec 2012 - Jun 2013
  • London, United Kingdom
  • Freelance
  • Contributed on a global Jim Beam brief, (TV, integrated), and on Mercedes S Class (TV).