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- Senior copywriter / hybrid creative with awards in film and advertising. - Have worked for Jung von Matt Hamburg, TBWA Paris, Saatchi & Saatchi London and directly for clients such as the Boston Consulting Group. - Currently freelancing for Geometry Global, the Boston Consulting Group and Freedman International. - Experience: integrated campaigns, digital, web copy, social, direct, e-CRM, outdoor, TV, film, magazine content, pack copy, B2B, internal comms, retail, brand definition and manifestos. - Sectors: fmcg, financial, automotive, fashion, alcohol, sport, tech, charity, energy, beauty, B2B and employer branding. - Can think in images as well as words. Photoshop and InDesign literate. - Conceived and helped e-retail a product called “The Blame.” Also composing an album in my free time. - More ideas without the waffle at alexwilsonsmith.euLocked Pro Plan feature
Working remotely on Maserati, Emirates and Leica for Geometry Global's Frankfurt office. Projects included CRM and digital campaigns, welcome packs, magazines and brand definition. Was offered a permanent role but decided to remain in London.
Working on digital and web copy projects for for a variety of clients: Shell miGarage app, Shell Lubricants internal competition, Klarna digital payments, (worldwide launch bible), copy for Sage online accounting and payment software, IHG Hotels, Indeed recruitment and Facebook/Pinterest copy for Fitbit.
Helped out with the recruitment section of BCG's website, with online recruitment videos, as well as a TED@BCG video and banner ads. Also contributed to posters for a BCG-organised technology event and presentations for Merck pharmaceuticals, Damco and Smart car.
Copy tweaking for an adidas global toolkit.
Wrote headlines and web content for Rodenstock Rocco eyewear, targeting trendsetters in Berlin and internationally.
Writing an employer induction booklet, brand statement and online recruitment banners for Rentokil Initial.
Developed integrated concepts for Allianz Global Assistance 'Helping people' campaign. Also conceived an internal email recruitment campaign and an internal comms video for Suzuki.
Developed a worldwide English claim for Huelsta furnishings and worked on various other briefs.
Contributed on a global Jim Beam brief, (TV, integrated), and on Mercedes S Class (TV).