Present in over 100 countries, AIESEC is a network of young people and students, founded in 1948 to promote global citizenship through exchange programmes.
In September 2014, we were approached by AIESEC's Rotterdam-based global office to redesign their website to make it a clean and user-friendly starting point for prospective student members and partner organisations, and one whose content could be edited by contributors within AIESEC using WordPress.
After identifying the various journeys taken by users through the existing AIESEC website, we wireframed and designed the website based on these journeys. In tandem, we devised a fresh and vibrant colour palette and a new general look and feel for the site.