Geoff Li

Geoff Li

Graphic DesignerLondon, United Kingdom
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Geoff Li

Geoff Li

Graphic DesignerLondon, United Kingdom
About me
I am a London-based graphic designer, illustrator and animator with a special interest in working with non-profit organisations and for socially relevant causes. Check out my portfolio at geoffkhli.com. Please get in touch to discuss projects, prospects or pretty much anything.
Projects
  • ResponseiQ
    ResponseiQI illustrated and animated an explainer video for ResponseiQ, which allows auto salespeople to speak to potential customers less than a minute after an enquiry. Illustrations were made in Photoshop, and animation in After Effects.
  • Student@Home
    Student@HomeStudent@Home provides senior residents of housing associations with free IT support and education, improving digital literacy and quality of life for a demographic often overlooked by technology start-ups. My team, consisting of three animators, was commissioned to produce a series of 65 short animations, digitising Student@Home's existing text-based tutorials and thereby greatly increasing their reach. I was in charge of managing this project, which involved liaising with the client, maintaining a project asset library and ensuring the quality and timeliness of the final animations.
  • aiesec.org - Website + Digital Guidelines
    aiesec.org - Website + Digital GuidelinesPresent in over 100 countries, AIESEC is a network of young people and students, founded in 1948 to promote global citizenship through exchange programmes. In September 2014, we were approached by AIESEC's Rotterdam-based global office to redesign their website to make it a clean and user-friendly starting point for prospective student members and partner organisations, and one whose content could be edited by contributors within AIESEC using WordPress. After identifying the various journeys taken by users through the existing AIESEC website, we wireframed and designed the website based on these journeys. In tandem, we devised a fresh and vibrant colour palette and a new general look and feel for the site.
  • What is AIESEC? - Animation
    What is AIESEC? - AnimationThis 2D animation is an introduction to AIESEC, a network of young people from over 125 countries and territories, who connect each other to internships, volunteering projects and who are also in charge of running the organisation.
  • Real Men Wear Pink - Photography Brief
    Real Men Wear Pink - Photography BriefA brief made as a set of guidelines for the promotional photography of an Australian breast cancer campaign.
  • Breast Cancer Now - Tributes
    Breast Cancer Now - TributesI worked with a senior designer to re-skin an existing microsite of a major breast cancer charity, bringing it up to date visually with new brand guidelines.
Projects credited in
  • What are Refugees Rights | A UNHCR Video
    What are Refugees Rights | A UNHCR VideoWith forced displacement reaching historic levels, schools all over the world are welcoming increasing numbers of refugee children. Teachers are facing new challenges in making sense of forced displacement and its complexities. With refugees and migrants regularly making headlines in the media and the internet bustling with information on the topic, explaining the situation of refugees and migrants to primary and secondary school children has become part of many educators’ daily work. In additi
Work history
    Freelance Graphic Designer
    Designing microsites, promotional assets and animations for major charity fundraising campaigns and non-profit organisations. Clients include National Breast Cancer Foundation (Australia), wear it pink, Save the Children, Disasters Emergency Committee (DEC) and AIESEC.
Skills
  • Print Design
  • Typography
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Motion Graphics
  • Website Design
  • Storyboarding
  • Typesetting
  • Traditional Animation
  • Infographic Design
  • Proofreading and Copy Editing
  • After Affects
  • Layout Editorial Design
Education
    Design for Visual Communication
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    Biochemistry
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