Air Jordan- Melo M8 Shoe Drop

Melo had just returned to his home town to play for the Knicks. So it was quite a big deal. This also coincided with his shoe drop from Air Jordan. We went above and beyond to welcome him back to the city that made him and to spread the word of his latest creation. With A 50 ft dunking hologram on the Hudson including a surprise performance from Nas- we were the talk of the town.