About me

Azsa West is a filmmaker, artist and award winning creative director currently based in Portland, Oregon at Wieden + Kennedy. Over the course of a decade, Azsa’s experience as a Creative Director and filmmaker has spanned globally across the Wieden + Kennedy network in four offices. As a queer identified person of color, Azsa strives to create equity and a culture of inclusion wherever she goes. In her free time Azsa directs music videos, meditates, practices french and tries to keep her 4 year old son and two cats alive in a pandemic. Her work has been featured in publications such as New York Times, Vice, Ad Busters, Nowness, Huffington Post, Creativity, Girls Like Us, Its Nice That, Put A Egg On It, CMYK, Good Magazine, Wall Street Journal and Fast Company. Clients include Instagram, Nike, Air Jordan, Heineken, Trolli, Magic Leap, Coke, Google, Disney, Canada Goose, Burberry, Shiseido, Secret, Old Spice, Target, Starbucks, P&G, Ace Hotel, LAIKA, Beautiful People, Air Bnb and MTV.

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Projects

• 2

  Air Jordan- Melo M8 Shoe DropMelo had just returned to his home town to play for the Knicks. So it was quite a big deal. This also coincided with his shoe drop from Air Jordan. We went above and beyond to welcome him back to the city that made him and to spread the word of his latest creation. With A 50 ft dunking hologram on the Hudson including a surprise performance from Nas- we were the talk of the town.
• 1

  Nike - Lunar Epic FootstepAn epic shoe deserves to be introduced to the world in an epic way. So we set out to recreate a giant version made of light trails. Using a combination of technology, many late nights and the runners epic speed as a way to capture and create this massive shape from above.
• 1

  Instagram Australia - Get Into What You HeartWhen you really heart something, Instagram helps you get into what you heart even more.
• Nike Lunar Epic FootstepTo launch a shoe like the Nike Lunar Epic called for something... epic. So naturally- we created an epic footprint made of light trails to show off all of its speed and beauty.
• 1

  Levis - AmericaDuring the recession, Levi's was in need of a new approach. So we didn't sell jeans. We sold independence. Taking things into your own hands. Hard work. Perseverance. Those are the qualities that connected back to what this country once stood for. Of course, that was quite some time ago..
• WASO x Vivianne SassenTo launch WASO by Shiseido we partnered with Vivianne Sassen to capture the essence of WASO. Art, science, nature.

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Projects credited in

• 202

  Top 50 Companies to work for in 2020This New Year, do you want to nab that dream job? Well, to kick off 2020 we’ve put together a list of 50 top companies to work for! In order to connect you to lots of brilliant opportunities this year, we formulated this list by asking the community, using insights from company follows, topped off with a dash of our team’s wisdom! Make sure to follow companies that you’re interested in, to stay up to date with events and all-important job opportunities!

Work history

Creative DirectorWieden+Kennedy
Jun 2018Portland, United StatesFull Time
Creative Director at W+K Portland. Clients include Trolli, P&G, Instagram, Magic Leap, Secret, Travel Oregon and Happy Dance.
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Creative DirectorWieden+Kennedy Tokyo
Jan 2016 - Jun 2018Tokyo, JapanFull Time
Creative Director at W+K Tokyo. Clients include Nike Japan, Nike Korea, Air BnB, Beautiful People and WASO by Shiseido.

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Skills

• Creative Direction
• Art Direction
• Copwriting
• Directing
• Strategic Branding
• Creative Leadership
• Hard Working
• Design
• Social Activation