People who would travel through Airbnb are people looking to travel around the world, adventurous, not necassarily looking for a 5 star accommodation but a place to crash on a low budget
To suggest how universal Airbnb is and attract an audience that is open to a unique adventurous experience
'You can belong anywhere in the world with Airbnb'
To show that Airbnb is a site hosted for adventurous people who want to experience living in different parts of the world, being welcomed into someone's home, shed. The possibilities are endless and exciting and you never know where you may end up waking up! The advertisements will be displayed on TV