Airbnb x Pantone | The Outside In House

I designed and produced the Outside In House for Airbnb; the total transformation of a Clerkenwell house into a multi-sensory green living space manifesting Pantone's colour of the year : GREENERY From the front Pantone door, the entire house was transformed into a green living space. Guests entered through an immersive woodland with binaural soundscape of birds and distant water, scent of wet wood and forageable herbs. This led into the greenhouse where Airbnb expriences were held during the week. Off this was the herb garden kitchen and pop-up hydroponics installation by FARM:Dalston. Downstairs an 'English Country Garden' bedroom was full of soporific plants. Finally guests entered a dense rainforest bathroom complete with green bath, live stick insects, live moss bathmat and heavy rainforest scent. The Pantone House was in the top 10 performing posts ever on Airbnb Instagram and received over 200 pieces of press coverage, 13m impressions on social and 1m video views.