A multi-disciplinary creative director working in the realm of food.
I have designed, directed and produced 3D and 2D experiences and campaigns for brands all around the world.
From a sausage installation in Taiwan and multi-sensory garden for Stella Artois in LA to a tagliatelle window display for Peroni Nastro Azzurro and a film about mayonnaise with Nowness.
Projects
- Airbnb x Pantone | The Outside In HouseI designed and produced the Outside In House for Airbnb; the total transformation of a Clerkenwell house into a multi-sensory green living space manifesting Pantone's colour of the year : GREENERY From the front Pantone door, the entire house was transformed into a green living space. Guests entered through an immersive woodland with binaural soundscape of birds and distant water, scent of wet wood and forageable herbs. This led into the greenhouse where Airbnb expriences were held during the w
- We Fly London | Nike | PeckhamA Nike running experience to ‘make her feel she can fly’. The second event took place at Copeland Park, Peckham. The intention was to empower young Londoners to run : mythology and muscle combined for a night of high energy in the 'clouds'. The experience featured a fan installation for that ‘in flight’ shot, flight badge press, braiders, red watermelon sugar clouds, dugout disco dj booth and winged umpire chair. Strong silver chrome met soft feather motifs, with reference to the curves of t
- The House of PeroniConcept, creative direction and production management of The House of Peroni: Celebrating Italian Citrus. A concept that would serve to literally infuse Italian energy into the Shoreditch 3-week pop up. Five street windows were designed to reference the activity inside. First an Italian deli window with white tiles and lemon yellow grout and Peroni-labelled hanging sausages. The second window was dressed with a giant display of hanging tagliatelle (latex). The third window replicated a tradit
- Airbnb x Natural History Museum | Dinosnores BasecampCreative Direction and production of a pop-up campsite for 20 kids and their parents on the balcony of the Natural History Museum's majestic Hintze Hall, designed to engender a sense of wonder and encourage a life of exploration. An explorers dressing up box, ancient camp map, loud cicadas, a flaming campfire, lantern-lit campbeds sprayed with bonfire scent and an explorers breakfast with dino eggs in the morning! The experience popped up every month for a year as an exclusive Airbnb offering
- Piculpeper at The Culpeper, SpitalfieldsI set the concept for The Culpeper pub's summer rooftop installation. The theme was PICKLES, for their power to provoke and preserve. The roof played host to over 15 varieties of cucumber. Some were served straight up on plates and in cocktails, others had their energy preserved in brine for Winter. The striped decking design was drawn directly from the skin of the humble pickle itself. As the ultimate gesture to pickle power, an 8ft illuminated gherkin was erected proud at the front of the ro
- We Fly London | Nike | Wood GreenA Nike running experience to ‘make her feel she can fly’. The first event took place at Wood Green Mall Carpark. The intention was to empower young Londoners to run : mythology and muscle combined for a night of high energy in the 'clouds'. The experience featured a fan installation for that ‘in flight’ shot, flight badge press, braiders, red watermelon sugar clouds, dugout disco dj booth and winged umpire chair. Strong silver chrome met soft feather motifs, with reference to the curves of t
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Projects credited in
- The House of Peroni 2019Having been established in the UK since 2013 we were challenged with turning the local market activation into a global campaign with culturally nuanced experiences in each city. The brand objectives were to grow its core base of premium lager drinkers whilst increasing loyalty and awareness in developing markets. With hero events in Paris, Barcelona, Stockholm and Dublin throughout 2019 and extended comms across Switzerland, South Africa and Chile, the integrated campaign placed a team of infl
Work history
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DirectorStudio Stilton
London, United Kingdom
Creative ProducerBompas & Parr
- London, United KingdomFull Time
Skills
- Creative Direction
- Art Direction
- Copywriting
Awards
Campaign Top 10 live experiences of 2017Campaign