The House of Peroni 2019

JH

Having been established in the UK since 2013 we were challenged with turning the local market activation into a global campaign with culturally nuanced experiences in each city. The brand objectives were to grow its core base of premium lager drinkers whilst increasing loyalty and awareness in developing markets. With hero events in Paris, Barcelona, Stockholm and Dublin throughout 2019 and extended comms across Switzerland, South Africa and Chile, the integrated campaign placed a team of influencers from each participating market at the heart. In terms of results event attendance was over-subscribed in each city; we had overall social reach of 16.5million and almost 200k social engagements. Finalist for Global Brand Experience of the Year, Drum Awards 2020.

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Peroni Nastro Azzurro

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