The House of Peroni 2019

Having been established in the UK since 2013 we were challenged with turning the local market activation into a global campaign with culturally nuanced experiences in each city. The brand objectives were to grow its core base of premium lager drinkers whilst increasing loyalty and awareness in developing markets. With hero events in Paris, Barcelona, Stockholm and Dublin throughout 2019 and extended comms across Switzerland, South Africa and Chile, the integrated campaign placed a team of influencers from each participating market at the heart. In terms of results event attendance was over-subscribed in each city; we had overall social reach of 16.5million and almost 200k social engagements. Finalist for Global Brand Experience of the Year, Drum Awards 2020.

\",\"cache_age\":86400},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://vod-progressive.akamaized.net/exp=1636404760\\\\x7eacl=%2Fvimeo-prod-skyfire-std-us%2F01%2F3404%2F15%2F392021427%2F1660490685.mp4~hmac=652baa1200e938f2d617476974fcefd8e49dedd539c03b0fbf381ae0d28f9c24/vimeo-prod-skyfire-std-us/01/3404/15/392021427/166049\"},\"properties\":\"~project~project~attributes~blocks~3~attributes~xMedia~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/embed-blocks/190978\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/190978/relationships/x-media\",\"related\":\"v1/embed-blocks/190978/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://vod-progressive.akamaized.net/exp=1636404760\\\\x7eacl=%2Fvimeo-prod-skyfire-std-us%2F01%2F3404%2F15%2F392021427%2F1660490685.mp4~hmac=652baa1200e938f2d617476974fcefd8e49dedd539c03b0fbf381ae0d28f9c24/vimeo-prod-skyfire-std-us/01/3404/15/392021427/166049\"}},\"xMedia\":\"~project~project~attributes~blocks~3~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~3~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"2008981\",\"attributes\":{\"size\":1,\"createdAt\":1636046542,\"updatedAt\":1636046542,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"4696811\",\"attributes\":{\"filename\":\"4696811/and-ugo-101417244-2652129238358150-1183210725466012166-n.jpg\",\"kind\":\"image\",\"mimeType\":\"image/jpeg\",\"size\":127146,\"width\":1080,\"height\":1080,\"createdAt\":1636045962,\"updatedAt\":1636045962,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/4696811\"},\"properties\":\"~project~project~attributes~blocks~4~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/2008981\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~4~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~4~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"2008980\",\"attributes\":{\"size\":1,\"createdAt\":1636046542,\"updatedAt\":1636046542,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"4696812\",\"attributes\":{\"filename\":\"4696812/and-ugo-94223172-128461938802389-3610067287260611010-n.jpg\",\"kind\":\"image\",\"mimeType\":\"image/jpeg\",\"size\":252033,\"width\":1080,\"height\":1080,\"createdAt\":1636045974,\"updatedAt\":1636045974,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/4696812\"},\"properties\":\"~project~project~attributes~blocks~5~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/2008980\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~5~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~5~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"2008979\",\"attributes\":{\"size\":1,\"createdAt\":1636046542,\"updatedAt\":1636046542,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"4696813\",\"attributes\":{\"filename\":\"4696813/and-ugo-94713964-693827091390568-6164319804414923702-n.jpg\",\"kind\":\"image\",\"mimeType\":\"image/jpeg\",\"size\":121287,\"width\":1080,\"height\":1350,\"createdAt\":1636045982,\"updatedAt\":1636045982,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/4696813\"},\"properties\":\"~project~project~attributes~blocks~6~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/2008979\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~6~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~6~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"2008978\",\"attributes\":{\"size\":1,\"createdAt\":1636046542,\"updatedAt\":1636046542,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"4696815\",\"attributes\":{\"filename\":\"4696815/and-ugo-97572209-647151189460194-6357655507476927331-n.jpg\",\"kind\":\"image\",\"mimeType\":\"image/jpeg\",\"size\":141834,\"width\":1080,\"height\":1079,\"createdAt\":1636045999,\"updatedAt\":1636045999,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/4696815\"},\"properties\":\"~project~project~attributes~blocks~7~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/2008978\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~7~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~7~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"2008977\",\"attributes\":{\"size\":1,\"createdAt\":1636046542,\"updatedAt\":1636046542,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"4696820\",\"attributes\":{\"filename\":\"4696820/and-ugo-104933098-119018686260935-6421579501602644266-n.jpg\",\"kind\":\"image\",\"mimeType\":\"image/jpeg\",\"size\":101332,\"width\":1080,\"height\":1079,\"createdAt\":1636046039,\"updatedAt\":1636046039,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/4696820\"},\"properties\":\"~project~project~attributes~blocks~8~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/2008977\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~8~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~8~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"2008976\",\"attributes\":{\"size\":1,\"createdAt\":1636046542,\"updatedAt\":1636046542,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"4696824\",\"attributes\":{\"filename\":\"4696824/and-ugo-95262800-180474836375150-8361283356975554897-n-1.jpg\",\"kind\":\"image\",\"mimeType\":\"image/jpeg\",\"size\":214927,\"width\":1080,\"height\":1080,\"createdAt\":1636046085,\"updatedAt\":1636046085,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/4696824\"},\"properties\":\"~project~project~attributes~blocks~9~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/2008976\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~9~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~9~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"2008975\",\"attributes\":{\"size\":1,\"createdAt\":1636046542,\"updatedAt\":1636046542,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"4696830\",\"attributes\":{\"filename\":\"4696830/screenshot-2021-11-04-at-17-15-06.png\",\"kind\":\"image\",\"mimeType\":\"image/png\",\"size\":4083222,\"width\":1926,\"height\":1282,\"createdAt\":1636046208,\"updatedAt\":1636046208,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/4696830\"},\"properties\":\"~project~project~attributes~blocks~10~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/2008975\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~10~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~10~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"2008974\",\"attributes\":{\"size\":1,\"createdAt\":1636046541,\"updatedAt\":1636046541,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"4696831\",\"attributes\":{\"filename\":\"4696831/screenshot-2021-11-04-at-17-15-24.png\",\"kind\":\"image\",\"mimeType\":\"image/png\",\"size\":4506143,\"width\":1922,\"height\":1272,\"createdAt\":1636046218,\"updatedAt\":1636046218,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/4696831\"},\"properties\":\"~project~project~attributes~blocks~11~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/2008974\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~11~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~11~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"2008973\",\"attributes\":{\"size\":1,\"createdAt\":1636046541,\"updatedAt\":1636046541,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"4696834\",\"attributes\":{\"filename\":\"4696834/screenshot-2021-11-04-at-17-14-58.png\",\"kind\":\"image\",\"mimeType\":\"image/png\",\"size\":3859078,\"width\":1918,\"height\":1288,\"createdAt\":1636046260,\"updatedAt\":1636046260,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/4696834\"},\"properties\":\"~project~project~attributes~blocks~12~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/2008973\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~12~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~12~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"2008972\",\"attributes\":{\"size\":1,\"createdAt\":1636046541,\"updatedAt\":1636046541,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"4696835\",\"attributes\":{\"filename\":\"4696835/screenshot-2021-11-04-at-17-15-14.png\",\"kind\":\"image\",\"mimeType\":\"image/png\",\"size\":3806984,\"width\":1924,\"height\":1280,\"createdAt\":1636046271,\"updatedAt\":1636046271,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/4696835\"},\"properties\":\"~project~project~attributes~blocks~13~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/2008972\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~13~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~13~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"2008971\",\"attributes\":{\"size\":1,\"createdAt\":1636046541,\"updatedAt\":1636046541,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"4696836\",\"attributes\":{\"filename\":\"4696836/screenshot-2021-11-04-at-17-15-34.png\",\"kind\":\"image\",\"mimeType\":\"image/png\",\"size\":2839828,\"width\":1916,\"height\":1278,\"createdAt\":1636046289,\"updatedAt\":1636046289,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/4696836\"},\"properties\":\"~project~project~attributes~blocks~14~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/2008971\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~14~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~14~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"2008970\",\"attributes\":{\"size\":1,\"createdAt\":1636046541,\"updatedAt\":1636046541,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"4696837\",\"attributes\":{\"filename\":\"4696837/and-ugo-83728724-3426347290722223-8763007942413347194-n.jpg\",\"kind\":\"image\",\"mimeType\":\"image/jpeg\",\"size\":169980,\"width\":1080,\"height\":1080,\"createdAt\":1636046305,\"updatedAt\":1636046305,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/4696837\"},\"properties\":\"~project~project~attributes~blocks~15~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/2008970\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~15~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~15~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"2008969\",\"attributes\":{\"size\":1,\"createdAt\":1636046541,\"updatedAt\":1636046541,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"4696839\",\"attributes\":{\"filename\":\"4696839/hop-stockh-31.jpg\",\"kind\":\"image\",\"mimeType\":\"image/jpeg\",\"size\":416696,\"width\":2400,\"height\":1600,\"createdAt\":1636046377,\"updatedAt\":1636046377,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/4696839\"},\"properties\":\"~project~project~attributes~blocks~16~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/2008969\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~16~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~16~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"2008968\",\"attributes\":{\"size\":1,\"createdAt\":1636046541,\"updatedAt\":1636046541,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"4696840\",\"attributes\":{\"filename\":\"4696840/screenshot-2021-11-04-at-17-19-06.png\",\"kind\":\"image\",\"mimeType\":\"image/png\",\"size\":2254583,\"width\":844,\"height\":1284,\"createdAt\":1636046385,\"updatedAt\":1636046385,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/4696840\"},\"properties\":\"~project~project~attributes~blocks~17~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/2008968\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~17~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~17~attributes\",\"title\":\"undefined undefined\"}]},\"links\":{\"self\":\"v1/projects/540880\"},\"relationships\":{\"author\":\"~project~project~attributes~author\",\"features\":\"~project~project~attributes~features\",\"image\":\"~project~project~attributes~image\",\"industries\":\"~project~project~attributes~industries\",\"invites\":{\"links\":{\"self\":\"v1/projects/540880/relationships/invites\",\"related\":\"v1/projects/540880/invites\"},\"data\":null},\"owner-page\":{\"links\":{\"self\":\"v1/projects/540880/relationships/owner-page\",\"related\":\"v1/projects/540880/owner-page\"},\"data\":null},\"owner-user\":{\"links\":{\"self\":\"v1/projects/540880/relationships/owner-user\",\"related\":\"v1/projects/540880/owner-user\"},\"data\":{\"type\":\"users\",\"id\":\"397423\"}},\"owner-roles\":{\"links\":{\"self\":\"v1/projects/540880/relationships/owner-roles\",\"related\":\"v1/projects/540880/owner-roles\"},\"data\":[]},\"page-collaborators\":{\"links\":{\"self\":\"v1/projects/540880/relationships/page-collaborators\",\"related\":\"v1/projects/540880/page-collaborators\"},\"data\":[{\"type\":\"pages\",\"id\":\"118894\"}]},\"skills\":\"~project~project~attributes~skills\",\"tags\":\"~project~project~attributes~tags\",\"user-collaborators-summary\":{\"links\":{\"self\":\"v1/projects/540880/relationships/user-collaborators-summary\",\"related\":\"v1/projects/540880/user-collaborators-summary\"},\"data\":[{\"type\":\"users\",\"id\":\"145822\"},{\"type\":\"users\",\"id\":\"404820\"},{\"type\":\"users\",\"id\":\"830101\"}]},\"side-hustle-skill\":{\"links\":{\"self\":\"v1/projects/540880/relationships/side-hustle-skill\",\"related\":\"v1/projects/540880/side-hustle-skill\"},\"data\":null},\"desired-collaborator-professions\":{\"links\":{\"self\":\"v1/projects/540880/relationships/desired-collaborator-professions\",\"related\":\"v1/projects/540880/desired-collaborator-professions\"},\"data\":[]},\"x-likes\":{\"links\":{\"self\":\"v1/projects/540880/relationships/x-likes\",\"related\":\"v1/projects/540880/x-likes\"},\"data\":null},\"x-in-lists\":{\"links\":{\"self\":\"v1/projects/540880/relationships/x-in-lists\",\"related\":\"v1/projects/540880/x-in-lists\"},\"data\":null},\"ownerUser\":\"~project~project~attributes~author\",\"ownerRoles\":\"~project~project~attributes~ownerRoles\",\"pageCollaborators\":\"~project~project~attributes~pageCollaborators\",\"userCollaboratorsSummary\":\"~project~project~attributes~userCollaboratorsSummary\",\"desiredCollaboratorProfessions\":\"~project~project~attributes~desiredCollaboratorProfessions\"},\"properties\":\"~project~project~attributes\",\"title\":\"The House of Peroni 2019\"},\"projectsFromPage\":[],\"usersForSkills\":[]},\"projectEditor\":{\"collaborators\":{\"data\":[],\"loading\":false,\"meta\":{\"count\":0,\"current\":0,\"total\":1}},\"project\":null},\"questions\":{\"connectionsQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"curatedQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"error\":false,\"errorCode\":null,\"isLoading\":false,\"isModalVisible\":false,\"isSaving\":false,\"latestQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"modalQuestion\":null,\"myQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"myReplies\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"popularQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"question\":null,\"questionsByProfessions\":[],\"recommendedQuestions\":[],\"suggestedUsers\":[],\"suggestedUsersCount\":0},\"ribbons\":{\"entities\":{},\"results\":{}},\"search\":{\"jobsTiles\":[],\"loading\":false,\"pagination\":{\"count\":0,\"current\":0,\"total\":0},\"questions\":{\"connections\":[],\"latest\":[],\"popular\":[],\"professions\":[]},\"results\":[]},\"sitemaps\":{\"eventPartners\":{\"data\":null,\"navigation\":null,\"pagination\":{\"count\":0,\"current\":0,\"total\":0}},\"jobs\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"pages\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"projects\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"questions\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"users\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"}},\"statusBar\":{\"message\":null,\"negative\":false,\"overtop\":false},\"subscriptions\":{\"action\":null,\"cart\":[],\"credits\":[],\"creditsCount\":0,\"fiveJobsPack\":null,\"proPlan\":null,\"singleJobPack\":null,\"threeJobsPack\":null},\"user\":{\"connections\":{\"connections\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}}}}}"; window.__APOLLO_STATE__ = "{\"ROOT_QUERY\":{\"__typename\":\"Query\",\"userHasExperiencedGraphTimeout\":false}}";