About me
Merry Galelli is a creative agency working exclusively with food & sector brands. Our ambition is to raise the bar in the sector.
We’ve also launched our own brand called SMUG, the first output is a range of crisps and the debut flavour is Italian classic Cacio e Pepe.
For those at Soho Works Shoreditch, I am the proud owner of Gaia the four-legged hostess.
Get in touch if you have a brief or if you’d like to join our team.
Projects
- Select AperitivoWe developed the global concept and visual identity for the 2023 brand activation Terrazza Select, which is executed in key markets including the UK and Italy. We've also created content including a global cinema ad that celebrated the brand's Venetian heritage for its 2020 centenary.
Projects credited in
- The Peroni Global Creative CouncilPartnerships were central to our House of Peroni campaign. We identified an international team of collaborators from each of the leading cities - Michelin-starred chefs, DJs and artists - and immersed them in the history of Peroni during a unique trip to Puglia. Emphasis was put into enriching the influencer’s knowledge of Peroni’s Italian heritage while inspiring their creativity. They became the global Creative Council for the House of Peroni 2019 and an unrivalled resource for the creation of
- Italicus x Mo CoppolettaTo celebrate the second anniversary of Italicus we commissioned renowned tattoo artist Mo Coppoletta to create an original triptych of artwork exclusively for the brand. Each piece leveraged key brand attributes including the iconic bottle, designed by Stranger & Stranger, and juxtaposed them with quintessential views of Italian cities associated with the brand and its development. The accompanying content series featured the brand’s master distiller; the designer of the iconic bottle as well as
- Peroni Nastro Azzurro x Isabella PotíWith a focus on partnerships, we brought the brand campaign to life with a reimagining of Italian rituals in a modern, aspirational way. Together with Michelin-Starred chef Isabella Potí, we have created a burnt lemon sorbetto to pair perfectly with an ice cold Peroni Nastro Azzurro.
- The House of Peroni 2019Having been established in the UK since 2013 we were challenged with turning the local market activation into a global campaign with culturally nuanced experiences in each city. The brand objectives were to grow its core base of premium lager drinkers whilst increasing loyalty and awareness in developing markets. With hero events in Paris, Barcelona, Stockholm and Dublin throughout 2019 and extended comms across Switzerland, South Africa and Chile, the integrated campaign placed a team of infl
- Giorgio Armani - CrossroadsCrossroads is an ambitious global campaign for 2021 by Giorgio Armani, which invites a group of thirteen women from thirteen different cities to talk about their unique experiences of overcoming limits and social conventions in order to succeed. In collaboration with the central agency in Milan, &Ugo developed the local market creative and produced the London episode of the series featuring artist Hikari Yokoyama.
- El Rayo TequilaEl Rayo, everyone's favourite new brand of Tequila came to us with a series of briefs throughout 2021. From experiences designed to sample their product - including set design and asset creation - to content briefs for their owned channels, each of them with the objective of creating noise around Tequila & Tonic, their hero serve.
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Work history
Co-founder & Managing DirectorMerry Galelli
London, United KingdomFull Time
Skills
- Branded Content
- Strategy
- Art Direction
- Experiential
- NPD
- Creative
Education
BA(Hons) Fashion PromotionUniversity of The Arts London (UAL)
London, United Kingdom
Intergrated course across PR, journalism and broadcast.