airtours – Relaunch of a luxury travel brand

Since its foundation in 1967, airtours has been one of the most established and globally recognised luxury travel brands. My team and I were responsible for the relaunch of airtours in 2009, which was later rolled-out strategically and creatively in association with our task forces of the Wunderman agency network. The successive rejuvenation of brands is a necessary step in order to retain regular customers and at the same time open up to new target group segments. This is an iterative, permanent process, which also requires the addition of new technologies.