Marcus Podorf
Available

Marcus Podorf

Director / Strategist / Senior AdvisorBerlin, Germany
+ Info

97

Connections
Pip Jamieson
Denise Chippindale
Jason Murphy
Marcus Podorf
Available

Marcus Podorf

Director / Strategist / Senior AdvisorBerlin, Germany
About me
22+ years in leading the transformation and marketing of premium and luxury brands, products and services. – B2B & B2C – Focus: Premium, CRM and UX/CX – Design & Intelligence – Creative Campaigning & Branding – Small & Big Tech
Projects
  • airtours – Relaunch of a luxury travel brand
    airtours – Relaunch of a luxury travel brandSince its foundation in 1967, airtours has been one of the most established and globally recognised luxury travel brands. My team and I were responsible for the relaunch of airtours in 2009, which was later rolled-out strategically and creatively in association with our task forces of the Wunderman agency network. The successive rejuvenation of brands is a necessary step in order to retain regular customers and at the same time open up to new target group segments. This is an iterative, permane
  • tom logisch – exploring the world in a better way
    tom logisch – exploring the world in a better wayRepositioning, rebranding & relaunch of the tomlogisch.com website (2020/21)
Work history
    M
    M
    Business OwnerMarcus Podorf | Brands. Transition. Marketing. – Design and Marketing Firm
    Berlin, GermanyFull Time
    V
    V
    Interim DirectorVORN Strategy Consulting / Hirschen Group
     - Berlin, GermanyFreelance
    Senior advisory services – strategic consulting and brand leadership for accounts of VORN Strategy Consulting GmbH – Focus: premium, CRM, data, insights, platforms and campaigning for national champions and international projects/scope • Brand design, brand experience design and repositioning strategies • Big Data, insight generation, CRM, business intelligence, campaigning. • Brand strategy and strategic planning for an international motorsport champion-brand. • Brand and business strategy for a German champion in the retail sector, incl. market, trend, competition, target group, brand, BI/business intelligence and touchpoint analyses
+ Show more
Skills
  • Brand Transformation
  • Business Transformation
  • Project Leader
  • Team Leader
  • Creative Leadership
  • Brand Experience
  • Brands
  • CRM
  • Strategy
  • UX
Education
    S
    S
    Cultural & Social StudiesSchool of Dreams
    Cape Town, South Africa
    Trained in Cultural and Social Studies in South Africa (approx. 150 days), Middle East (14 days) and South East Asia (approx. 170 days)
    G
    G
    Advanced Google AnalyticsGoogle Academy for Ads
     - Berlin, Germany
+ Show more
Awards
    E
    E
    Nominee (Team)Effie Austria
    Sky X Announcement Strategy & Campaign
    Cannes Lions International Festival of Creativity logo
    Cannes Lions International Festival of Creativity logo
    Mercedes-Benz "Grow up" Campaign – Gold – Cannes Lions (Team)Cannes Lions International Festival of Creativity
    Client: Mercedes-Benz Team: antoni
+ Show more