Projects
- airtours – Relaunch of a luxury travel brandSince its foundation in 1967, airtours has been one of the most established and globally recognised luxury travel brands. My team and I were responsible for the relaunch of airtours in 2009, which was later rolled-out strategically and creatively in association with our task forces of the Wunderman agency network. The successive rejuvenation of brands is a necessary step in order to retain regular customers and at the same time open up to new target group segments. This is an iterative, permane
Work history
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Business OwnerMarcus Podorf | Brands. Transition. Marketing. – Design and Marketing Firm
Berlin, GermanyFull Time
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Interim Director, PayPal EuropeScholz & Friends
- Berlin, GermanyFreelance
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Skills
- Brand Transformation
- Business Transformation
- Project Leader
- Team Leader
- Creative Leadership
- Brand Experience
- Brands
- CRM
- Strategy
- UX
Education
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Cultural & Social StudiesSchool of Dreams
Cape Town, South Africa
Trained in Cultural and Social Studies in South Africa (approx. 150 days), Middle East (14 days) and South East Asia (approx. 170 days)
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Advanced Google AnalyticsGoogle Academy for Ads
- Berlin, Germany
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