About me

22+ years in leading the transformation and marketing of premium and luxury brands, products and services. – B2B & B2C – Focus: Premium, CRM and UX/CX – Design & Intelligence – Creative Campaigning & Branding – Small & Big Tech

QuestionsProjectsExperienceTeam

Projects

• 2

  airtours – Relaunch of a luxury travel brandSince its foundation in 1967, airtours has been one of the most established and globally recognised luxury travel brands. My team and I were responsible for the relaunch of airtours in 2009, which was later rolled-out strategically and creatively in association with our task forces of the Wunderman agency network. The successive rejuvenation of brands is a necessary step in order to retain regular customers and at the same time open up to new target group segments. This is an iterative, permane
• 1

  tom logisch – exploring the world in a better wayRepositioning, rebranding & relaunch of the tomlogisch.com website (2020/21)

Work history

M
M
Business OwnerMarcus Podorf | Brands. Transition. Marketing. – Design and Marketing Firm
Aug 2012Berlin, GermanyFull Time
S
S
Interim Director, PayPal EuropeScholz & Friends
Feb 2022 - May 2022Berlin, GermanyFreelance

+ Show more

Skills

• Brand Transformation
• Business Transformation
• Project Leader
• Team Leader
• Creative Leadership
• Brand Experience
• Brands
• CRM
• Strategy
• UX

Education

S
S
Cultural & Social StudiesSchool of Dreams
Nov 2012Cape Town, South Africa
Trained in Cultural and Social Studies in South Africa (approx. 150 days), Middle East (14 days) and South East Asia (approx. 170 days)
G
G
Advanced Google AnalyticsGoogle Academy for Ads
Jun 2018 - Jun 2018Berlin, Germany

+ Show more

Awards

E
E
Nominee (Team)Effie Austria
Sky X Announcement Strategy & Campaign
Mercedes-Benz "Grow up" Campaign – Gold – Cannes Lions (Team)Cannes Lions International Festival of Creativity
Client: Mercedes-Benz Team: antoni

+ Show more