Airwolf

  • India Ainsworth

Melbourne based electronic music producer and photographer, Airwolf, approached me to create a logo to represent the musical aspect of his brand. He wanted something unique and edgy, yet still clean and sleek, which could be applied to a variety of promotional materials.

I decided to proceed with a logotype, as this is an effective form of design for use across a variety of applications. The bespoke typeface was crafted by hand initially, and later refined digitally.
Before I had completed his logotype, Airwolf requested that I create posters for an upcoming Australian tour. The brief required colourful and bright designs with a retro aesthetic, which would match the style of his existing logo. I was also asked to create a separate poster for the tour party which launched his new and improved Airwolf Paradise website.