Alaya // Branding

Alaya is a brand that wanted to stand out in the ever growing fashion market in Caracas, Venezuela. They are inspired by the bohemian lifestyle that has influenced fashion throughout time. Based on the phrase “Written in the Stars”, the logo gives an esoteric vibe through destiny represented by the stars. The typography selected for the logo has a worn out look to represent the bohemian style and its elements portrait those free-spirit trends. Project for The F Room Agency​​​​​​​