Album Releases

During the internship at Metaron S.r.l. / INRI, Management agency and Record Label based in Milan, I was assigned to the Press Office and PR department, working for Cristiana Gizzarelli. The activities and responsibilities held were involved in the physical and digital distribution of this label's releases. I have supported Cristiana in developing the releases process, thinking about packaging, album covers, licensing and promotion. One of their artists I have enjoyed to follow was "Viva Lion", together with Cristiana, I had to take care of the cover sleeve: image, titles, barcode and credits. Along with it, as I did for each release, I had to go through the press rieview, in order to get in touch with blogs, magazines and radio to set up interviews and ask for promotion. Thanks to this job, I had the possibility of learning the process of the album releases and all the steps that need to be taken.