Alcatel Lucent — Industrial Strategic Plan

  • Matthew Shannon
Engaging Perspective
As a leading innovator in the field of networking and communications technology, products and services, digital communications for Alcatel-Lucent are both a message and a medium.

Alongside the CEO we helped to launch a 3-year industrial strategic plan – The Shift Plan – publicly communicating it as the last chance to save the company. One year in, our challenge was to articulate the plan and reflect progress to date through a responsive digital platform.