About me
I offer a multidisciplinary approach that enables me to bring brands to life, engage workforces, deliver strategic change and business strategies. Adding value by creating innovative solutions and a different perspective for some of the worlds' largest organisations and individuals that interact with them.
I have delivered innovative solutions for organisations such as; Alcatel Lucent, BBA, BMW, General Electric, Herbert Smith Freehills, JSainsbury, Skoda, Vodaphone and World Economic Forum to make positive change.
Responsibilities
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Defining, positioning and communicating through brands.
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Working with creative, strategic and production teams across all aspects of projects.
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Communicating at board level, management and supporting staff in the daily running of business.
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Developing creative talent through the internship programme, scholarship initiative, mentoring and development planning.
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Nurturing and developing existing client relations and winning new clients.
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Hiring and building teams across the studio.
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Projects
- General Electric — Life StrategyNew Health — Merging divisions of GE Healthcare, Life Sciences brings together innovative expertise in biological research and diagnostics technology for researchers, drug development specialists and manufacturers. It produces the technology solutions and innovation that are changing how health professionals diagnose and treat illnesses such as cancer and diabetes. New Company — There was a sense of GE employees not knowing the 'why' or the 'how' of the Life Sciences part of the business. The
- BMW — Experimental EngagementWorkplace Experience — BMW Group UK has 3 Core businesses all co-locating to a single new location. The new workplace is an opportunity to become more integrated. This move creates an ideal opportunity to design an exceptional workplace experience and engage employees through innovative engagement.
- J Sainsbury Values Socially — Enable The Responsible StoryValued — Sainsbury’s has always been a values led business and today it’s no different. Customers' attention has been focussed on good value rather than good values. There is plenty of evidence of good things happening around values throughout the business. There is also increasing evidence that customers care about the providence and safety of the products they are buying as well as value for money.
- Alcatel Lucent — Industrial Strategic PlanEngaging Perspective — As a leading innovator in the field of networking and communications technology, products and services, digital communications for Alcatel-Lucent are both a message and a medium. Alongside the CEO we helped to launch a 3-year industrial strategic plan – The Shift Plan – publicly communicating it as the last chance to save the company. One year in, our challenge was to articulate the plan and reflect progress to date through a responsive digital platform.
- Macfarlanes — Tone of VoiceExceptional Career — At Macfarlanes they strive to be unrelentingly exceptional at what they do. They are exclusively interested in attracting graduates with the potential to be exceptional lawyers. They are the smart choice for the smart graduate wanting a exceptional career in the legal world. We needed to tell the world about this proposition and change perception.
- Prime Ministers Office — Digital EventReal Time Event — The UAE Government Summit is the largest annual government gathering in the world. Its aim is to strengthen the pioneering stature of the UAE both regionally and globally. What it needed was a digital experience that is as forward thinking as the speakers involved.
Work history
Executive Creative DirectorSampsonMay
London, United KingdomFull Time
Skills
- Branding
- Environmental Design
- Corporate Identity
- Art Direction
- Websites
- Digital Agency
- Presenting
- Design
- Creative
- Strategic Planning
- Creative Direction
- Client Management
- Creative Thinking