Commissioned by fashion designer, Alexander Aicolina, to create a look book and window display for his AW menswear collection. By aiming to expand this project into a 360 creative approach, the ideas were explored by delving into discussions and questioning Alexander’s collection design ethos, style and purpose. Becoming inspired by his aim to showcase luxury and function within his collection, his use of multiple pixelated textures in the fabrics, were mirrored in the graphics and set design.