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Sara Azmy

Art Director

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Art Director - Graphic Designer - Set Designer


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About me

I am an enthusiastic, open-minded, imaginative and curious-natured creative; a conceptual thinker with a passion for unfolding the limitless potential of ideas through art direction and design. I have an outward-thinking design approach, and I thrive on problem solving and finding creative solutions across all platforms – print and digital. I love collaborating with motivated designers and enjoy being involved in the entire creative process, from start to end.

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  • Graphic Design
  • Art Direction
  • Set Design
  • Set Decorator
  • Creative Typography
  • Design
  • Creative Arts
  • Digital Advertisement
  • Agency
  • Social Advertising

Work history


Art Director

Kite Eyewear

Aug 2017
  • London, United Kingdom
  • Freelance
  • KITE Eyewear is a startup seeking to be a change-maker in the eyewear industry. I was recruited to build the brand from scratch, working with a Creative Director to bring KITE to life in-store, through print and across digital platforms, including social media. Working alongside an in-house creative team, I have led numerous projects including lookbooks, a web and email redesign and multiple omni-channel campaigns. Being a startup, my role was extremely multifaceted, and included art direction across all platforms; concepting and art directing photo shoots and video; web and email design; social media art direction; artworking; and in-store visual merchandising design.


Visiting Lecturer

Kingston University

Sep 2015 - Sep 2016
  • Kingston upon Thames, United Kingdom
  • Freelance
  • A Visiting Lecturer for the BA Graphic Design and Graphic Design & Photography 3rd year students focusing on their London End of Year Show. Delivering a series of lectures, tutorials, workshops and critiques throughout the 3rd Years’ academic year providing practical and creative advice on how to get the most out of an End of Year Show.


Creative Graphic Designer


Aug 2014 - Jul 2017
  • London, United Kingdom
  • Full Time
  • Assistant Art Director and designer on a variety of multi-disciplined projects, working closely with Senior Designers, Art Directors and Creative Directors. I have seen projects through from start to end, working on rebranding, print design, photography, film, animation, 3D installation and packaging. Project clients include Victorinox, Miuniku, The Wolves PR and Philharmonia Orchestra.


Freelance Junior Art Director

Kingston University

Jul 2014 - Aug 2014
  • London, United Kingdom
  • Freelance


Creative Placement

Spring Studios

Nov 2013 - May 2014
  • London, United Kingdom
  • Full Time
  • Designing alongside Creative Directors, Art Directors and Senior Designer on projects in conjunction with Monsoon, Unilever, Bally, Johnnie Walker Blue Label, Tom Ford and Hunter Gather. Graphic design, pitches, branding, installation design, sourcing, creative concepts, artworker, print and web formats within luxury fashion and beauty brands.



BA Graphic Design and Photography

Kingston University

Sep 2010 - Jul 2013
  • London, United Kingdom
  • First Class Honours


Sep 2009 - Jul 2010
  • Brighton, United Kingdom
  • Distinction