ALEXANDER McQUEEN

Our first overseas partnership with ALEXANDER McQUEEN saw us develop and produce an exhibition-like pop-up in Level Shoes, Dubai Mall. An expansive maze-like layout in their signature walnut and oak wood finishes spanned 200sqm displaying the latest collection. The addition of delicate insect graphics were inspired by McQUEEN’s heritage. This was enhanced by the use of black and white lenticular walls which encouraged an organic customer journey – this resulted in shoppers naturally moving throughout the pop-up, led by their own curiosity. The pop-up was live throughout January 2020, showcasing Men’s, Women’s and Kids’ footwear, with a focus on a limited-edition capsule collection of sneakers.