About me
A 3D designer and visualiser with architectural background and experience in retail and advertising sector. I am able to jump into a project of any scale, from a whisky serving tray to a store design, at any stage, from concept development, through sketching and visualising , to detail design, prototyping and delivery.
Splitting my time between working as a freelance designer in London and creating my own work in Tenerife, I am attempting to find a balance between vibrant, fast-paced, agency work, and slower, hands-on making.
Through carefully observing and fully engaging with the world around me, I believe that I am constantly refining my understanding of people, places and things. This understanding hopefully leads to good design.
Projects
- West Dean CollegeWest Dean College reception area is designed to reflect the South Downs landscape through the materials and forms of its furniture. It contains a myriad of stories about the surreal life of its Founder, Edward James. Printed textiles, designed by Sue Timney, form bodices stretched onto the ‘Collage Cabinet’ doors and ‘Turtle Wallpaper’ spills out from the ‘Tilly Losch’ spiral staircase showcasing the skills of students and staff at the College.
- Growing MalmoFinal project for Part II Architecture at the Glasgow School of Art. Malmö is Sweden’s third largest city, and is linked by the Øresund bridge to Copenhagen in Denmark. It is a young and diverse city. A major transition from industrial city to a knowledge-based economy has occurred in the last ten years. This processes was energised by the Øresund Bridge, opened in 2000, linking the city physically to Copenhagen along with the founding of Malmö University in 1998. This thesis proposes that an equivalent catalyst can be designed to stimulate urban growth into Malmö’s post-industrial Inner Hamnen.
- Snow + RockThe Snow+Rock flagship concept store, designed by Missouri Creative, reflects the motivations of the Seasoned Committed Specialist. They see the products they buy as tools to help them achieve - our store experience matches these aspirations. My role in the project included detail design, space planning, regular client meetings, and site visits.
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Projects credited in
- CONVERSE - RENEWConverse’ continued innovation to renew the most iconic sneaker challenged us to re-evaluate the way we approached our traditional retail design processes and material selection. We designed and produced the launch event and retail doors for the Chuck 70 RENEW Canvas which are crafted from 100% recycled polyester from used plastic bottles. Our first step on this progressive journey with the brand was designing the campaign to eliminate any wasted material. Aside from designing with reclaimed, r
- ALEXANDER McQUEENOur first overseas partnership with ALEXANDER McQUEEN saw us develop and produce an exhibition-like pop-up in Level Shoes, Dubai Mall. An expansive maze-like layout in their signature walnut and oak wood finishes spanned 200sqm displaying the latest collection. The addition of delicate insect graphics were inspired by McQUEEN’s heritage. This was enhanced by the use of black and white lenticular walls which encouraged an organic customer journey – this resulted in shoppers naturally moving thro
- BALLYBally’s new London flagship on 106 -112 Regent Street is located on the city centre’s famous thoroughfare and housed in a historic Regency building. Boasting a columned façade and windows framed by antique trim, the boutique sees the latest installation of the global Bally Haus concept, driving synergy among the company’s retail outposts. Celebrating Bally’s 170 - year heritage, Bally Haus honours the brand’s Swiss pillars of art, architecture and craftsmanship through contemporary design and
Work history
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Design DirectorSeen Displays
- 56 Shoreditch High St, London E1 6JJ, UKFull Time
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Designer and VisualiserEdward Pulley Design Ltd.
- London, United KingdomFreelance
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Skills
- 3D Sketching
- 3D Illustration
- Detail Design
- Retail Design
- Model Making
Education
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DipArch (Diploma of Architecture) ARB/RIBA Part IIThe Glasgow School of Art
- Glasgow, United Kingdom
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1 Year Erasmus Programme ETSAB: Escuela Técnica Superior de Arquitectura de Barcelona. UPC
- Barcelona, Spain
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Awards
Product Design Industrial WinnerDesign Week
Whilst with Missouri Creative I designed the Collins serving trolley and sharing tray for Chivas Regal Whisky. A suite of tools and experiences were created were designed to bring to life their new signature cocktail, the Chivas Collins, which included Meet Mr Collins. The sharing tray is delivered to table ceremoniously by the serving trolley. Guests are then guided through the creating their own Chivas Collins by rotating the tray to present each ingredient in succession.
My role in the project spanned from concept development through detail design to working closely with the manufacturers to deliver the final piece.
The judges said: "Tapped into modernity of bygone era. An amazing piece of build. Incredibly well executed in reality."